Distru

Product Marketing

• Lead Outbound, Marketing, Partnerships, and Events functions to build a unified pipeline engine
• Own multi-product GTM strategy, including launch plans for new offerings
• Build a structured experimentation system across channels, campaigns, and markets
• Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
• Build and refine state-by-state GTM motions for expansion, events, and partner programs
• Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
• Align Product, Sales, CS, and Marketing around coordinated launch plans and growth priorities
• Partner with Sales leadership on outbound strategy, account targeting, and GTM segmentation
• Influence positioning, competitive strategy, and storytelling across product lines

Head of GTM