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Senior Product Marketing Manager – Attorney
DISCOSenior Product Marketing Manager at DISCO developing go-to-market strategies and overseeing marketing campaigns for legaltech products. Seeking experienced legal marketers or former attorneys.
About the role
Key responsibilities & impact- Develop and refine clear and impactful messaging and positioning that resonates with target audiences and effectively communicates the value of our products.
- Lead the development and execution of comprehensive go-to-market plans for new product launches and feature updates, ensuring alignment with product management, sales, and marketing teams.
- Oversee the creation of integrated marketing campaigns that drive product awareness, demand generation, and customer engagement across various channels.
- Collaborate with the sales team to create sales collateral and training materials so they can effectively sell our products.
- Conduct market research, competitive analysis, and customer research to identify market trends, customer needs, and opportunities for product differentiation
Requirements
What you’ll need- 3+ years of experience in the legal industry OR 8+ years of experience in product marketing, with a focus on legal technology.
- Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable go-to-market plans.
- Excellent communication and leadership skills, with the ability to influence and collaborate with cross-functional teams.
- Authorization to Work in the U.S.: Candidates must be legally authorized to work in the United States without sponsorship now or in the future.
Benefits
Comp & perks- Open, inclusive, and fun environment
- Benefits, including medical, dental and vision insurance, as well as 401(k)
- Competitive salary plus RSUs
- Flexible PTO
- Opportunity to be a part of a company that is revolutionizing the legal industry
- Growth opportunities throughout the company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
go-to-market plansmarket researchcompetitive analysiscustomer researchproduct differentiationintegrated marketing campaignsdemand generationcustomer engagementsales collateral creationtraining materials development
Soft Skills
analytical skillsstrategic thinkingcommunication skillsleadership skillsinfluencecollaborationcross-functional teamwork