Head of Marketing, Music Industry
DISCO
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Apply your deep knowledge of the music industry and the segments we serve (supervisors, labels, publishers, managers, promo and artists) to shape how we position and structure our marketing efforts so they resonate with each of our key segments.
- Coach, develop, and set the bar for a small marketing team. This is a player-coach role, helping the small but dynamic marketing team deliver successful growth of our SMB and Mid-Market segments in North America and beyond
- Lead successful enterprise marketing campaigns for marketing to enterprise
- Develop and implement marketing strategies that align with DISCO's broader objectives, with a focus on demand generation initiatives
- Partner with Revenue Operations to optimize conversions, delivering insights to our Customer Success, Sales, and Executive teams
- Embed deeply with Sales and Customer Success to absorb the language of our customers, translating it into world class positioning, copy, and campaigns
- Partner with our Product team to deeply understand our product and how to most successfully communicate the value of DISCO to diverse segments, driving activation, usage and retention
- Build and own DISCO's attribution and measurement framework, giving Customer Success, Sales, and leadership clear visibility into what's driving pipeline and retention across segments
- Oversee the creation of compelling content and marketing campaigns that resonate with our diverse customer base, from Artists, to SMBs, to large enterprises
- Drive partnership marketing efforts, identifying and nurturing strategic partnerships to bolster brand visibility and market reach
- Successfully steward DISCO’s brand, managing it across brand moments and event project management
- Foster a community of DISCO ambassadors, leveraging community engagement to enhance brand loyalty and customer retention with a goal of driving user-generated content
- Manage external marketing and PR agencies to align external communications with our brand voice and strategic goals
Requirements
- A solid understanding of the commercial side of the Music Industry (the labels, publishers, distributors, sync agencies, and rights holders who make up our world)
- Minimum of 7+ years of experience in marketing leadership with significant experience in B2B SaaS
- Demonstrated technical skills leading and implementing martech
- Familiarity with ABM tools and enterprise go-to-market motions, including multi-stakeholder buying cycles
- Demonstrated experience in driving customer acquisition, retention, and expansion
- Proven track record in developing and executing successful marketing strategies in B2B segments
- Expertise in marketing automation, CRM tools, and digital marketing platforms
- Strong leadership skills, with experience in team management and development
Benefits
- A competitive salary in a fast-growing startup
- Contributions to Medical, Dental & Vision Insurance
- Four weeks of paid vacation leave per year
- Paid bank/public holidays as outlined in our Leave Policy
- Two weeks of paid sick leave per year
- Paid Parental Leave
- A company laptop
- Monthly internet allowance/reimbursement
- Office set-up allowance
- Annual learning and development allowance
- The ability to work how you want. We’re not heavy on rule books -- everyone is trusted to figure out the best way to work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesdemand generationcustomer acquisitioncustomer retentioncustomer expansionmarketing automationCRM toolsdigital marketingmartech implementationenterprise marketing campaigns
Soft Skills
leadershipteam managementcoachingcommunity engagementcommunicationstrategic thinkingcollaborationcontent creationproject managementbrand stewardship