Head of Marketing, Music Industry

DISCO

Head of Marketing at DISCO managing B2B growth strategies for a SaaS platform in the music industry. Leading a dynamic team to enhance market positioning and customer engagement.

Posted 4/13/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Apply your deep knowledge of the music industry and the segments we serve (supervisors, labels, publishers, managers, promo and artists) to shape how we position and structure our marketing efforts so they resonate with each of our key segments.
Coach, develop, and set the bar for a small marketing team. This is a player-coach role, helping the small but dynamic marketing team deliver successful growth of our SMB and Mid-Market segments in North America and beyond
Lead successful enterprise marketing campaigns for marketing to enterprise
Develop and implement marketing strategies that align with DISCO's broader objectives, with a focus on demand generation initiatives
Partner with Revenue Operations to optimize conversions, delivering insights to our Customer Success, Sales, and Executive teams
Embed deeply with Sales and Customer Success to absorb the language of our customers, translating it into world class positioning, copy, and campaigns
Partner with our Product team to deeply understand our product and how to most successfully communicate the value of DISCO to diverse segments, driving activation, usage and retention
Build and own DISCO's attribution and measurement framework, giving Customer Success, Sales, and leadership clear visibility into what's driving pipeline and retention across segments
Oversee the creation of compelling content and marketing campaigns that resonate with our diverse customer base, from Artists, to SMBs, to large enterprises
Drive partnership marketing efforts, identifying and nurturing strategic partnerships to bolster brand visibility and market reach
Successfully steward DISCO’s brand, managing it across brand moments and event project management
Foster a community of DISCO ambassadors, leveraging community engagement to enhance brand loyalty and customer retention with a goal of driving user-generated content
Manage external marketing and PR agencies to align external communications with our brand voice and strategic goals

Requirements

What you’ll need

A solid understanding of the commercial side of the Music Industry (the labels, publishers, distributors, sync agencies, and rights holders who make up our world)
Minimum of 7+ years of experience in marketing leadership with significant experience in B2B SaaS
Demonstrated technical skills leading and implementing martech
Familiarity with ABM tools and enterprise go-to-market motions, including multi-stakeholder buying cycles
Demonstrated experience in driving customer acquisition, retention, and expansion
Proven track record in developing and executing successful marketing strategies in B2B segments
Expertise in marketing automation, CRM tools, and digital marketing platforms
Strong leadership skills, with experience in team management and development

Benefits

Comp & perks

A competitive salary in a fast-growing startup
Contributions to Medical, Dental & Vision Insurance
Four weeks of paid vacation leave per year
Paid bank/public holidays as outlined in our Leave Policy
Two weeks of paid sick leave per year
Paid Parental Leave
A company laptop
Monthly internet allowance/reimbursement
Office set-up allowance
Annual learning and development allowance
The ability to work how you want. We’re not heavy on rule books -- everyone is trusted to figure out the best way to work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing strategiesdemand generationcustomer acquisitioncustomer retentioncustomer expansionmarketing automationCRM toolsdigital marketingmartech implementationenterprise marketing campaigns

Soft Skills

leadershipteam managementcoachingcommunity engagementcommunicationstrategic thinkingcollaborationcontent creationproject managementbrand stewardship