Director, Channel Marketing
DIRTT
full-time
Posted on:
Location Type: Remote
Location: Remote • Colorado, Illinois, Texas • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Identify and prioritize channel opportunities aligned with company business objectives.
- Own end-to-end partner marketing strategy for demand generation and revenue growth in key third-party distribution channels.
- Customize all programs to distinct channel audiences to ensure impact.
- Devise strategic marketing assets and sales tools that empower our distributors to effectively promote and sell our products/services.
- Conduct research to understand industry trends, customer pain points, competitive landscape, and growth opportunities in targeted verticals and regions.
- Serve as the primary marketing liaison for channel partners, ensuring alignment and collaboration on goals, metrics, and campaigns.
- Monitor the success of marketing initiatives, analyzing key metrics (ROI, lead generation, conversion rates) and optimizing campaigns to drive continuous improvement.
- Deliver regular, executive-level reporting to senior leadership with actionable insights and strategic recommendations for continuous program enhancement.
- Identify top-performing tactics and share best practices to continuously improve channel engagement and pipeline growth.
- Collaborate with other internal channel partner resources on initiatives such as stakeholder communication, onboarding, or training, as needed.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of progressive B2B marketing experience, with at least 5 years specifically in a senior-level partner or channel marketing leadership role, demonstrating significant impact.
- Strong understanding of channel sales models, including distribution, reseller, and strategic partner ecosystems.
- Exceptional track record of designing, leading, and executing channel marketing strategies that consistently drive significant demand, accelerate pipeline, and directly contribute to substantial revenue growth.
- Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Strong communication, negotiation, and cross-functional leadership skills.
- Analytical mindset with experience using data to optimize marketing performance.
- Experience with marketing automation tools, CRM systems, and digital marketing strategies.
- Proven ability to lead strategy as well as hands-on execution experience.
- Experience in manufacturing, construction, or building materials is a plus.
Benefits
- A competitive base salary plus a variable pay (bonus) program.
- Eligibility to participate in DIRTT’s Employee Share Purchase Plan.
- Health benefits including medical, dental, and vision coverage.
- Short-term and long-term disability coverage plus life, critical illness, and accidental death and dismemberment (AD&D) insurance.
- Mental health resources including an Employee and Family Assistance Program (EFAP).
- A thorough and supportive onboarding program to set you up for success.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingchannel marketing strategydemand generationrevenue growthproject managementdata analysismarketing performance optimizationlead generationconversion ratespipeline growth
Soft skills
communicationnegotiationcross-functional leadershipstrategic thinkingcollaborationanalytical mindsetproblem-solvingexecutive reportingstakeholder communicationtraining