DIRECTV

Media Insights Manager – Channel Performance and Demand Creation

DIRECTV

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $72,200 - $131,100 per year

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Evaluate the effectiveness of individual media channels (e.g., paid social, display, video, sponsorships) in driving traffic and engagement across owned digital properties.
  • Analyze performance by creative type, message, and audience segment to identify high-performing combinations and areas for improvement.
  • Connect paid media activity to owned channel KPIs (e.g., site visits, progression to shop, sales) to surface insights that inform planning and optimization.
  • Assess the impact of specific media buys—such as branded content, influencer partnerships, or premium placements—on traffic and engagement.
  • Translate data into clear, actionable insights and narratives that support media planning, creative development, and stakeholder decision-making.
  • Partner with media planners, owned content leads, and analytics teams to ensure insights are integrated into campaign strategy and execution.
  • Contribute to experimentation by helping define hypotheses, measurement plans, and post-campaign analysis.

Requirements

  • 4 – 6 years of experience in media analytics, digital marketing, or performance insights.
  • Strong understanding of paid media execution and its role in demand generation.
  • Experience with web and owned channel analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Familiarity with media platforms (e.g., Meta Ads Manager, Google Ads, DSPs) and campaign reporting.
  • Strong data visualization and storytelling skills using tools like Tableau, Power BI, or Looker.
  • Ability to synthesize large data sets into clear, actionable insights.
  • Comfortable working in a fast-paced, cross-functional environment.
  • Preferred: Experience analyzing creative performance and audience segmentation.
  • Preferred: Familiarity with content marketing and owned media strategies.
  • Preferred: Working knowledge of SQL or other data querying tools is a plus.
  • May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
Benefits
  • DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
  • The Base Salary range displayed reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.
  • Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
  • Please note that the salary ranges reflect base salary only and do not include bonus or benefits – when you consider all of these together, it represents a pretty impressive total compensation package.
  • This is a remote position that can be located anywhere in the United States.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
media analyticsdigital marketingperformance insightspaid media executiondata visualizationstorytellingSQLaudience segmentationcreative performance analysismeasurement plans
Soft skills
analytical skillscommunicationcollaborationadaptabilityproblem-solvingcritical thinkingattention to detailtime managementstakeholder engagementcross-functional teamwork