National Alliances Manager
CrowdStrike
Media Insights Manager – Channel Performance and Demand Creation
DIRECTV
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $72,200 - $131,100 per year
Job Level
Mid-LevelSenior
Tech Stack
SQLTableau
About the role
- Evaluate the effectiveness of individual media channels (e.g., paid social, display, video, sponsorships) in driving traffic and engagement across owned digital properties.
- Analyze performance by creative type, message, and audience segment to identify high-performing combinations and areas for improvement.
- Connect paid media activity to owned channel KPIs (e.g., site visits, progression to shop, sales) to surface insights that inform planning and optimization.
- Assess the impact of specific media buys—such as branded content, influencer partnerships, or premium placements—on traffic and engagement.
- Translate data into clear, actionable insights and narratives that support media planning, creative development, and stakeholder decision-making.
- Partner with media planners, owned content leads, and analytics teams to ensure insights are integrated into campaign strategy and execution.
- Contribute to experimentation by helping define hypotheses, measurement plans, and post-campaign analysis.
Requirements
- 4 – 6 years of experience in media analytics, digital marketing, or performance insights.
- Strong understanding of paid media execution and its role in demand generation.
- Experience with web and owned channel analytics tools (e.g., Google Analytics, Adobe Analytics).
- Familiarity with media platforms (e.g., Meta Ads Manager, Google Ads, DSPs) and campaign reporting.
- Strong data visualization and storytelling skills using tools like Tableau, Power BI, or Looker.
- Ability to synthesize large data sets into clear, actionable insights.
- Comfortable working in a fast-paced, cross-functional environment.
- Preferred: Experience analyzing creative performance and audience segmentation.
- Preferred: Familiarity with content marketing and owned media strategies.
- Preferred: Working knowledge of SQL or other data querying tools is a plus.
- May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
Benefits
- DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
- The Base Salary range displayed reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones.
- Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
- Please note that the salary ranges reflect base salary only and do not include bonus or benefits – when you consider all of these together, it represents a pretty impressive total compensation package.
- This is a remote position that can be located anywhere in the United States.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media analyticsdigital marketingperformance insightspaid media executiondata visualizationstorytellingSQLaudience segmentationcreative performance analysismeasurement plans
Soft skills
analytical skillscommunicationcollaborationadaptabilityproblem-solvingcritical thinkingattention to detailtime managementstakeholder engagementcross-functional teamwork
