Lead Media Manager

DIRECTV

Lead Media Manager driving paid media strategy across app-based ecosystems at DIRECTV. Collaborating with product, sales, and technology partners to improve user acquisition and engagement.

Posted 6/4/2026full-timeRemote • New York • 🇺🇸 United StatesSenior💰 $100,947 - $183,299 per yearWebsite

Tech Stack

Tools & technologies

Roku

About the role

Key responsibilities & impact

Develop and execute paid media strategy through connected device and TV OEM platforms (e.g., Roku, Amazon, Samsung, LG, Vizio).
Media activations driving to app ecosystems (Apple Search, Google UAC, Meta App Ads, and other social platforms driving to app environments).
Lead measurement and attribution strategy across the app media ecosystem (including IAP and app-to-web flows), overseeing MMP-based (AppsFlyer) campaign tracking and performance optimization.
Serve as primary media point of contact for TV OEM advertising and editorial teams.
Partner closely with sales channel owners, product teams, creative, analytics, and tech to ensure traffic quality and performance alignment.

Requirements

What you’ll need

3 – 5 years of experience planning and executing connected device, TV OEM, or app-based performance media campaigns.
Direct experience working with major TV OEM ecosystems (e.g., Roku, Amazon, Samsung, LG, Vizio).
Mobile app acquisition platform experience is a plus.
Hands-on experience with mobile measurement platforms (AppsFlyer, Adjust, Branch, Kochava, etc.).

Benefits

Comp & perks

Competitive salary
Health insurance
401(k) matching
Professional development opportunities
Remote work options

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid media strategymedia activationsmeasurement strategyattribution strategycampaign trackingperformance optimizationmobile app acquisitionconnected device campaignsTV OEM advertisingapp-based performance media

Soft Skills

leadershipcommunicationcollaborationorganizational skills