Lead Marketing, Advanced Analytics

DIRECTV

Lead Marketing Advanced Analytics role focusing on customer churn for DIRECTV Signature products. Utilize large-scale data analysis and predictive modeling to enhance retention strategies.

Posted 4/28/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $111,122 - $201,653 per yearWebsite

Tech Stack

Tools & technologies

CloudPythonSQL

About the role

Key responsibilities & impact

Lead advanced analytics efforts to identify, quantify, and monitor churn drivers and survival trends for DIRECTV Signature products, delivering actionable insights to improve customer retention and lifetime value.
Partner with Marketing, Product, and Strategy teams to design and evaluate retention campaigns, customer treatment strategies, and performance measurement frameworks.
Analyze large, complex customer and behavioral datasets to uncover trends, measure marketing effectiveness, and support data-driven business decisions.
Present findings, recommendations, and business impacts clearly to cross-functional stakeholders and senior leadership.

Requirements

What you’ll need

3 – 5+ years of experience in advanced analytics, marketing analytics, customer analytics, or a related field.
Proven experience working on churn analytics, customer retention, subscription analytics, or lifecycle marketing.
Experience developing predictive models, customer segmentation, and performance measurement frameworks in a business environment.
Experience working with large-scale structured and unstructured datasets in cloud or big data environments.
Telecommunications, media, entertainment, or subscription-based business experience a plus.
Bachelor’s degree in Analytics, Statistics, Mathematics, Economics, Computer Science, Data Science, Engineering, or a related quantitative field required.
Master’s degree in a quantitative discipline preferred.
Advanced proficiency in SQL for querying, data manipulation, and analysis.
Strong hands-on experience with Databricks and big data analytical environments.
Proficiency in Python and/or R for statistical analysis, predictive modeling, and data visualization.
Strong knowledge of churn modeling techniques, customer segmentation, forecasting, and experimental design.
Ability to synthesize complex analytical findings into clear business insights and recommendations.

Benefits

Comp & perks

DIRECTV's compensation structure is designed to be market-competitive
Salary ranges reflect base salary only and do not include bonus or benefits
Compensation package is impressive when considering all factors

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

advanced analyticsmarketing analyticscustomer analyticschurn analyticssubscription analyticspredictive modelingcustomer segmentationperformance measurement frameworksSQLPython

Soft Skills

communicationpresentationsynthesis of analytical findings