Write copy for a variety of communication channels including the website, ads, sell sheets, agency creative briefs
Work closely with internal cross-functional business partners and creative agencies to take projects from conception to completion, ensuring brand consistency
Identify market segmentation and targeting opportunities and make recommendations on marketing strategy and campaign execution
Learn how marketing campaigns and offers are strategized, created, and executed to market
Drill down on KPI analytics to measure and evaluate campaign effectiveness and make recommendations to improve
Analyze and review competitive marketing campaigns
Analyze website and make recommendations on user experience enhancements and marketing user flow
Measure website experience productivity and evaluate effectiveness; recommend improvements
Collaborate with internal creative teams to design and refresh website visuals
Support DIRECTV FOR BUSINESS efforts to reinforce brand and drive qualified leads and activations
Requirements
UI/UX Design, Graphic Design; Digital Marketing, Business, Journalism, Marketing or a related field
Proficient in Microsoft Suite
Knowledge of Adobe Tools, helpful
Comfortable with and strong interest in understanding data (trend reports, usage reports)
Experience in virtual, cross-functional collaboration
Experience speaking with and presenting to leaders
Well-organized and able to prioritize
Skillful in written and verbal communication
Self-motivated and able to hold oneself accountable to tasks in a virtual environment
Paid media experience (paid search, SCO, Social) is a bonus
Must have full U.S. work authorization now and in the future