Marketing

• Write copy for a variety of communication channels including the website, ads, sell sheets, agency creative briefs
• Work closely with internal cross-functional business partners and creative agencies to take projects from conception to completion, ensuring brand consistency
• Identify market segmentation and targeting opportunities and make recommendations on marketing strategy and campaign execution
• Learn how marketing campaigns and offers are strategized, created, and executed to market
• Drill down on KPI analytics to measure and evaluate campaign effectiveness and make recommendations to improve
• Analyze and review competitive marketing campaigns
• Analyze website and make recommendations on user experience enhancements and marketing user flow
• Measure website experience productivity and evaluate effectiveness; recommend improvements
• Collaborate with internal creative teams to design and refresh website visuals
• Support DIRECTV FOR BUSINESS efforts to reinforce brand and drive qualified leads and activations

Marketing Internship

Web Marketing Manager

In-House Marketing Agent

Senior Support Consultant – Technical Marketing

Lead, Solutions Marketing

Marketing Coordinator