Senior Account Executive, Digital Political, Ad Sales
DIRECTV
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $148,170 - $232,415 per year
Job Level
Senior
About the role
- Manage and cultivate relationships with existing political clients, including agencies, PACs, campaigns, and media buyers.
- Identify, prospect, and engage with new political clients to expand our client base and revenue opportunities.
- Develop and implement effective sales strategies to meet and exceed revenue targets, with a focus on digital advertising channels, including programmatic ad buying.
- Collaborate with clients to create customized media plans that align with their campaign objectives, target audiences, and budgets.
- Monitor campaign performance metrics, analyze results, and recommend optimizations to maximize effectiveness and ROI.
- Leverage programmatic technology to enhance audience targeting, maximize inventory yield, and improve campaign performance.
- Lead the entire sales process from initial outreach to closing deals, including pitching, proposal development, negotiation, and contract execution.
- Serve as the primary point of contact for clients, ensuring clear communication, timely updates, and proactive support throughout campaign lifecycles.
- Stay informed about political trends, election cycles, emerging digital technologies, and best practices in political and programmatic advertising.
- Collaborate with internal teams (operations, creative, analytics) to ensure flawless campaign execution and client satisfaction.
- Prepare and deliver compelling sales presentations to prospective and existing clients.
- Develop a deep understanding of clients' political objectives and translate them into effective advertising strategies.
- Maintain accurate records of client interactions, sales activities, and campaign performance in CRM systems.
- Attend industry events, conferences, and networking opportunities to build relationships and stay current with market trends.
- Meet or exceed monthly, quarterly, and annual sales quotas and KPIs.
- Provide market intelligence and competitive insights to inform product development and sales strategies.
Requirements
- Bachelor’s degree in Marketing, Communications, Political Science, Business, or related field preferred.
- 5 years of experience in digital media sales, with specific experience in programmatic ad sales.
- Proven track record of meeting or exceeding sales targets in digital advertising.
- Strong understanding of programmatic advertising platforms, targeting capabilities, data-driven ad buying, and campaign optimization techniques.
- Knowledge of the political landscape, election cycles, and campaign finance regulations.
- Excellent communication, presentation, and interpersonal skills.
- Strong negotiation abilities and proven closing skills.
- Experience working with ad tech partners, managing programmatic deal structures, and optimizing real-time bidding strategies.
- Proficiency in analyzing campaign data and making data-driven recommendations.
- Experience with CRM systems and sales management tools.
- Ability to build and maintain strong client relationships at multiple levels.
- Self-motivated with excellent time management and organizational skills.
- Adaptability to work in a fast-paced environment, especially during peak political seasons.
- Problem-solving mindset with the ability to overcome objections and find creative solutions.
- Team player who can collaborate effectively with cross-functional teams.
- Willingness to travel as needed to meet with clients and attend industry events.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital media salesprogrammatic ad salescampaign optimizationdata-driven ad buyingsales strategiesnegotiationclosing skillsanalyzing campaign dataCRM systemsreal-time bidding
Soft skills
communication skillspresentation skillsinterpersonal skillsnegotiation abilitiestime managementorganizational skillsproblem-solvingadaptabilityteam collaborationclient relationship management