Performance Creative Strategist, Graphic, Video & AI Designer

DirectMeds

Performance creative strategist designing scalable static and video ads for Direct Meds’ DTC supplement brand. Leading research, briefs, testing, and iteration across paid-social campaigns.

Posted 8/22/2026full-timeRemote • Utah • 🇺🇸 United StatesMid-LevelSenior💰 $60,000 - $84,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing high-converting creative concepts for paid acquisition across multiple products, leveraging strong copywriting and visual design skills. Proficient in utilizing AI tools and data analysis to optimize creative strategies and drive performance in direct-response marketing.

Highest-signal resume keywords

Performance Creative PortfolioMeta Ads ManagerStrong Copywriting SkillsVisual Design SkillsDTC Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Creative Strategy DevelopmentAd Concept CreationData AnalysisCustomer ResearchPerformance Marketing

Soft Skills

Self-MotivatedStrategic ThinkingEffective Communication

Tools & Technologies

Adobe Creative SuiteCanvaAI Creative ToolsMeta Ad LibraryTikTok Creative CenterGoogle/YouTubeMonday.com

Industry Keywords

DTC SupplementsHealthWellnessBeautyNutra

About the role

Key responsibilities & impact

Lead the creative strategy behind paid acquisition across multiple products
Build weekly creative angles for up to 4–8 products
Develop 10–20+ new creative concepts and angles per week
Research competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
Create high-converting static and video ad briefs
Develop concepts for advertorials, listicles, PDPs, and ad VSLs
Match creative angles to the correct landing page and offer
Work directly with media buyers to analyze performance
Brief video editors and other creative resources
Iterate winning concepts into new hooks, formats, angles, and page concepts
Identify weak ideas and discontinue them quickly based on data
Create larger production briefs including scripts, budgets, production details, and creative direction
Use AI and other creative tools to increase speed and output without sacrificing strategic thinking
Work within a creative pod alongside media buyers and video editors
Report to the VP Creative / CMO

Requirements

What you’ll need

Existing portfolio of performance creative work required
Experience in DTC supplements, health, wellness, beauty, nutra, or a similar direct-response category
Experience with concepts that have spent $100K+/month or more
Track record of creating ads that drove actual paid acquisition
Strong understanding of Meta buying and how creative impacts scaling
Ability to manage a creative pod without constant founder hand-holding
Experience turning customer research, reviews, competitor ads, and offer insights into winning ad concepts
Strong copywriting instincts
Excellent visual design skills
Very good grasp of AI creative and research tools
Strategic thinking rather than simply executing assignments
Self-motivated and able to identify opportunities independently
Comfortable using Meta Ads Manager, Meta Ad Library, TikTok Creative Center, Google/YouTube, Reddit, Adobe Creative Suite, Canva, AI creative and research tools, and monday.com
Comfortable communicating effectively with AI tools and providing direction, inputs, and creative judgment
Able to develop 10–20+ new creative concepts and angles per week across 4–8+ products, including static and video creative

Benefits

Comp & perks

Performance upside: 2–4% of qualified ad spend from winning concepts you originate
Breakout performance bonuses at various milestones
Fully remote work
Flexible schedule as needed around primarily U.S. business hours