Directive

Senior Creative Manager, Performance Design

Directive

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Own the creative vision and quality standard for the Performance Design department
  • Ensure all work meets both craft and conversion benchmarks — great looking and built to perform
  • Review and elevate creative across paid social, display, video, and landing page formats
  • Lead, coach, and develop a multidisciplinary team of designers, project managers, and motion contractors
  • Set clear expectations, foster accountability, and build a culture where creative people do their best work
  • Identify growth opportunities for team members and actively invest in their development
  • Partner closely with paid media and client success teams to ensure creative is data-informed from the start
  • Represent the department in new business pitches and client conversations
  • Articulate the value of Performance Design as a strategic capability, not just an execution function
  • Own and manage the department P&L
  • Monitor margins, manage resourcing decisions with financial impact in mind, and ensure the department operates as a profitable, scalable business unit
  • Think and operate like an owner
  • Lead adoption of AI creative tools across the team
  • Identify where emerging technologies can sharpen output and improve efficiency
  • Build AI into real production workflows — not just as a proof of concept

Requirements

  • 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
  • Proven track record managing creative teams and balancing creative quality with business outcomes
  • Comfortable presenting department strategy to VPs and CMOs just as much as reviewing a creative brief
  • Strong understanding of how a creative department operates as a business
  • Direct experience managing or having visibility into P&L, margin, and resourcing decisions
  • You think like an owner and make decisions with financial impact in mind
  • Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar
  • Knows how to integrate AI into real production workflows, not just demo it
  • Experience with platforms like EyeQuant, Creatify, or Superside is a plus
  • Strong communicator who can translate creative thinking into business language
  • Track record of building trust with both creative practitioners and senior leadership
Benefits
  • Compensation for this role includes a competitive base salary
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
  • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
  • Access to certified therapists through Spring Health, membership to Headspace
  • Gympass
  • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, which scales in total amount over time
  • Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcreative team managementP&L managementmargin managementresourcing decisionsAI creative toolsgenerative imageAI-powered videodesign analyticscreative quality assessment
Soft Skills
leadershipcoachingcommunicationstrategic thinkingaccountabilitytrust buildingpresentation skillsteam developmentcreative visionbusiness acumen