Digital Advertising Strategist – PPC
Direct Online Marketing
full-time
Posted on:
Location Type: Hybrid
Location: Pittsburgh • Pennsylvania • United States
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About the role
- Set the optimal digital advertising strategy for the account management teams
- Develop and modify strategic digital advertising plans
- Develop and execute well-planned search engine and other digital advertising strategies
- Proactively modify strategies monthly and as needed
- Work with clients on developing or refining strategic goals
- Develop and execute experiments for relevant digital advertising tactics
- Clearly communicate the progress of strategic plans
- Work within digital advertising platforms to execute campaigns
Requirements
- 5+ years of marketing experience
- at least 3 years in digital advertising
- Heavy execution and strategic development of Google Ads
- Managing and directing social media, video, shopping, and display advertising campaigns
- Designing digital campaigns as part of an overall marketing strategy
- Strong analytics knowledge
- A/B and multivariate testing
- Intimate familiarity of sales and marketing funnels
- A Bachelor’s degree or greater, or equivalent work experience in marketing
Benefits
- health, dental, and vision insurance
- short-term disability coverage
- 401(k) with company match
- annual profit sharing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital advertisingGoogle AdsA/B testingmultivariate testinganalyticsstrategic developmentcampaign executionsearch engine advertisingsocial media advertisingdisplay advertising
Soft Skills
communicationstrategic thinkingclient managementproactive modificationgoal development