Account Manager

• Manage and optimize paid media campaigns across search, social, and display platforms
• Develop, execute, and optimize paid media strategies tailored to each client’s objectives
• Perform daily account management of paid search, display, and/or social advertising campaigns for B2B and eCommerce clients
• Develop and execute well-structured campaign builds based on strategic briefs and client goals
• Research keywords, audiences, competitive data, and trends to guide campaign strategy and identify optimization opportunities
• Write and refine ad copy to improve relevance, engagement, and conversions
• Monitor performance KPIs and proactively adjust bids, budgets, targeting, and creative to improve results
• Generate weekly and monthly reporting notes with clear insights and narratives that highlight trends, challenges, and opportunities
• Conduct analysis to understand why performance shifted and what actions can drive improvement
• Collaborate professionally with clients and internal teams throughout campaigns to align on goals, strategy, and outcomes
• Complete quality assurance (QA) checks on your work and the work of others to maintain high standards
• Follow internal procedures to ensure accuracy, consistency, and accountability in campaign execution
• Stay current with PPC best practices, emerging tools, platform updates, and industry trends to improve campaign performance continuously

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