Brand Marketing Lead

Dinotech Ltd

Brand Marketing Lead responsible for the end-to-end coordination of marketing initiatives at Dinotech. Driving measurable business results through cohesive branding and strategic project management.

Posted 5/20/2026full-timeSan Giljan • 🇲🇹 MaltaSeniorWebsite

About the role

Key responsibilities & impact

Own the full marketing calendar: planning, briefing, and coordinating simultaneous campaigns across all channels and verticals
Translate CMO strategy and business objectives into actionable project roadmaps with clear timelines, owners, and KPIs
Coordinate kick-off and alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product stakeholders
Maintain the brands’ competitive positioning and ensure all marketing output reflects agreed tone of voice, visual identity, and regulatory standards
Serve as the single point of contact and accountability for all live marketing initiatives - escalating blockers and resolving conflicts across teams
Build and manage detailed project plans (briefs, timelines, dependencies, RACI matrices) using project management tooling (e.g. Jira)
Facilitate weekly cross-functional sprint reviews, ensuring deliverables are on track, on brief, and on budget
Brief and guide the Acquisition team on brand-consistent acquisition campaigns
Review and approve acquisition creative and messaging to ensure alignment with brand guidelines and campaign objectives
Collaborate on landing page strategy with Design and Product to maximise conversion while maintaining brand integrity
Collaborate with the Retention teams to coordinate lifecycle marketing programmes - welcome journeys, reactivation, loyalty campaigns, and promotional calendars with appropriate team involvement from the marketing department
Own and evolve brand guidelines in partnership with the Head of Brands and Design lead
Drive a content calendar aligned to key sporting events, game launches, seasonal moments, and market-specific occasions
Define and track campaign performance metrics in partnership with Data/Analytics; present monthly marketing performance reviews to the CMO
Own the marketing dashboard - consolidating marketing department KPIs into a single executive view
Conduct post-campaign analysis and document learnings; build a culture of test-and-learn across all marketing functions
Manage the consolidated marketing budget tracker, flagging variances and reallocation opportunities to the CMO proactively

Requirements

What you’ll need

5+ years in a marketing management or senior marketing role
Proven experience as a marketing project lead or campaign manager coordinating multiple specialist teams simultaneously
Understanding of iGaming player acquisition and lifecycle including affiliate marketing, CRM journeys, bonus mechanics, and VIP tier structures
Strong brand sensibility able to review creative, copy, and UX with a critical commercial and aesthetic eye
Data-literate: comfortable interpreting performance dashboards, A/B test results, and attribution models to make informed recommendations
Excellent stakeholder management and communication skills; able to influence without direct authority
Experience with project management tools (Jira, or equivalent) and marketing collaboration platforms
Working knowledge of gambling compliance and marketing compliance requirements across markets

Benefits

Comp & perks

Health Insurance & Dental Insurance for you and your family
Monthly Wellness Allowance
Birthday Flight Voucher
Weekly Team meals
Corporate events throughout the year
Learning & Development opportunities
A great working environment

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing managementcampaign managementproject managementdata analysisA/B testingperformance metricsbudget managementbrand guidelineslifecycle marketingcreative review

Soft Skills

stakeholder managementcommunicationinfluencecollaborationcritical thinkingproblem-solvingorganizational skillsleadershipadaptabilityattention to detail