Product Owner – CDP
Digitalenta
full-time
Posted on:
Location Type: Hybrid
Location: Stockholm • Sweden
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About the role
- Engage senior leaders and stakeholders across Sales, Marketing, Product, Finance, Legal/Privacy, and external partners to drive alignment
- Act as the primary bridge between commercial teams, Tech/Data teams, and vendors
- Develop and manage commercial project plans, reporting, and steering routines
- Lead value realization for all activation initiatives
- Define clear value hypotheses, KPIs, and success metrics for each use case and track commercial impact
- Orchestrate multiple commercial and technical workstreams
- Coordinate with technology vendors, marketing agencies, system integrators, and strategic partners
- Proactively identify and mitigate commercial, operational, and technical risks
- Partner with commercial leaders to prepare Sales, Marketing, and channel teams for new activation capabilities
- Ensure deliverables meet commercial requirements, compliance standards, and performance benchmarks
- Define and evolve the activation layer roadmap beyond the initial project scope
Requirements
- Proven commercial delivery experience with customer data and activation platforms
- Demonstrated success leading CDP driven commercial initiatives
- Experience should show measurable commercial impact across the Nordic markets
- Strong commercial understanding of customer data and activation fundamentals
- Deep knowledge of concepts such as identity resolution, customer segmentation, audience activation, omni channel personalization, customer journeys, and privacy/consent management
- Exceptional stakeholder management across commercial and technical teams
- Ability to operate confidently between business stakeholders and technical teams
- Comfortable presenting to senior executives and driving alignment across diverse audiences
- Strong facilitation, leadership, and change management skills
- Solid grasp of project governance with the ability to manage hybrid commercial–technical delivery
- 10+ years of experience leading complex, cross functional commercial programs
- Background in B2C industries managing transformation initiatives
- Experienced in managing multivendor ecosystems
Benefits
- Generous package including healthcare allowance
- Insurance policy
- Paid vacation days
- Pension savings
- Dedicated consultant manager available throughout employment
- Optional networking activities with our network of consultants
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer data platformsidentity resolutioncustomer segmentationaudience activationomni channel personalizationcustomer journeysprivacy managementconsent managementproject governancecommercial delivery
Soft Skills
stakeholder managementleadershipchange managementfacilitationcommunicationalignmentrisk mitigationcross functional collaborationpresentation skillsstrategic thinking