digitalagenten GmbH

Online Advertising Manager, SEA Manager

digitalagenten GmbH

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇩🇪 Germany

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Job Level

Mid-LevelSenior

About the role

  • Development of tracking concepts and implementation of tracking
  • Responsibility for media planning and execution of online advertising campaigns, including budget responsibility in the advertising area
  • Project management: leading online advertising projects
  • Creation of client-specific advertising strategies
  • Advertising across channels: Google, social media and websites
  • Google AdWords search campaigns
  • Facebook Ads campaigns
  • Google Display Network - banner campaigns
  • Setting up tracking with Google Tag Manager and preparing data in the GA4 dashboard
  • Keyword research for search ads on the web
  • Copywriting for ads, Facebook posts and Twitter posts (Tweets)
  • Designing Facebook ads in text-image format
  • Creating banners for display ads
  • Monitoring & reporting: collecting and preparing data from tracking tools
  • Analysis of data and performance metrics (impressions, clicks, fans, etc.)

Requirements

  • Completed university degree, vocational training or apprenticeship
  • Several years of professional experience with online advertising, e.g., Google AdWords, GA4, Tag Manager, Facebook Ads
  • Nice to have: YouTube Ads, advertising on additional portals and Bing Ads
  • Structured thinker with enthusiasm for concept development, cost calculations and consulting
  • Good MS Office skills (Excel, PowerPoint)
  • Excellent German, written and spoken, and enjoyment of copywriting/content creation.
Benefits
  • A creative, customizable work environment
  • Your ideas are welcome and help shape our company culture
  • Flexible working hours and the possibility to work from home
  • 30 vacation days for your work–life balance (full-time)
  • Challenging and varied tasks with room for creative input
  • Renowned clients from a variety of industries
  • Pleasant and creative working atmosphere in a young team
  • Flat hierarchies, transparency and open communication as part of our company culture
  • Individual coaching for complex project management tasks and online marketing approaches
  • Valuable certifications for your professional development (e.g., Google certifications, Scrum certifications and other specialized training opportunities)
  • Regular team events

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
online advertisingmedia planningproject managementGoogle AdWordsFacebook AdsGoogle Display NetworkGoogle Tag ManagerGA4keyword researchcopywriting
Soft skills
structured thinkingenthusiasm for concept developmentcost calculationsconsulting