Audience Growth & Engagement Lead

Digital Turbine

Audience Growth & Engagement Lead at Digital Turbine driving sustainable audience growth and engagement. Collaborating across teams to optimize content distribution and app experiences in a hybrid work environment.

Posted 5/23/2026full-timeAustin • New York, North Carolina, Texas • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Drive sustainable audience growth and engagement across Digital Turbine’s current and future content surfaces
Execute strategies to distribute content across app surfaces, feeds, and notifications
Partner with Product to deploy personalization engines and run A/B tests to increase session frequency and time spent
Help design and implement the growth strategy for new and rebuilt app experiences
Collaborate with Marketing to design CRM tactics
Maximize the yield of content inventory by optimizing advertiser-sponsored content
Define growth metrics, build performance dashboards, and champion a conversion rate optimization (CRO) mindset
Leverage content quality to improve app store ratings and reviews

Requirements

What you’ll need

6+ years of proven track record in a modern, content-driven growth mandate
Hybrid Skill Set: A rare combination of content intuition ('the what') and technical growth and engagement tactics ('the how')
Technical Acumen: Ability to design algorithmic feed strategies and treat content as a product through rigorous testing
Strategic Authority: Ability to negotiate for resources and drive alignment across complex, cross-functional initiatives
New Experience Architecture: Experience helping architect new or rebuilt app experiences, connecting audience insight, content strategy, personalization, and growth tactics into a product experience users want to return to

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities
Health insurance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingconversion rate optimizationalgorithmic feed strategiesperformance dashboardscontent strategyaudience growth tacticsengagement tacticscontent distributionpersonalization enginescontent inventory optimization

Soft Skills

strategic authoritynegotiationcross-functional collaborationcontent intuitiontechnical acumenaudience insightgrowth mindsetresource alignmentdesign thinkingproblem-solving