Digital Science

Performance Marketing Manager

Digital Science

contract

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • Design and execute high-performing, multi-channel marketing campaigns across paid search, paid social, display, programmatic, email, and content syndication.
  • Optimize campaigns for key metrics (e.g., CAC, ROAS, MQLs, SQLs, engagement, conversion) using real-time data and testing frameworks.
  • Support Account-Based Marketing (ABM) programs with personalized campaign components tailored to enterprise, academic, publisher and/or government key account audiences.
  • Build and manage campaign dashboards using Salesforce, Pardot, LinkedIn, Meta and Google Analytics to track performance across the full lead funnel.
  • Collaborate with Segment Marketing, Product Marketing, and Brand teams to align campaign messaging, creative assets, and calls to action (CTAs) with audience needs and business goals.
  • Contribute to the ongoing improvement of our marketing tech stack and automation workflows.

Requirements

  • 5-7+ years in performance marketing, digital marketing, or demand generation—preferably in a B2B SaaS or data-driven environment.
  • Proven experience executing paid media, email, and digital campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic channels.
  • Advanced proficiency with marketing automation platforms (e.g., Pardot, Marketo, HubSpot), CRM systems (e.g., Salesforce), and web analytics tools (e.g., Google Analytics).
  • Strong analytical and quantitative skills with the ability to interpret complex data sets, identify trends, and translate them into a clear performance story.
  • A strong understanding of Account Based Marketing (ABM) best practices and proven experience in supporting targeted key ABM account campaigns.
  • Experience with AI-powered segmentation, personalization, or marketing tools (e.g., 6sense, Cognism, Clearbit) is a significant plus.
  • A detail-oriented, self-starter with a proactive mindset and a collaborative spirit.
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
  • We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.
  • The talent we secure is fundamental to us achieving our vision and our growth plans.
  • As an equal opportunity employer, we are committed to building and nurturing a workplace where every individual feels valued and belongs.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital marketingdemand generationpaid mediaemail campaignsdata analysiscampaign optimizationaccount-based marketingsegmentationpersonalization
Soft Skills
analytical skillsquantitative skillsdetail-orientedself-starterproactive mindsetcollaborative spirit
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business