Organic Strategy Manager, SEO, GEO

Digital Prod | ORÈS Collective

Organic Strategy Manager defining SEO & GEO strategies for a digital content agency serving renowned brands. Overseeing content production and aligning with brand identity for optimal digital presence.

Posted 5/8/2026full-timeParis • 🇫🇷 FranceSeniorLeadWebsite

About the role

Key responsibilities & impact

Define the vision and action plan to maximize a major House's share of voice on traditional search engines (SEO) and AI-driven answer engines (GEO)
Analyze the current state (data, ongoing initiatives) to produce a comprehensive visibility diagnosis
Define a roadmap combining semantic SEO, content strategy, and influence (Brand Authority)
Clarify roles between central guidelines and execution by international markets
Champion the vision with internal stakeholders to make SEO/GEO a priority lever
Implement and monitor key metrics through next-generation dashboards
Oversee the production of high-authority content (E-E-A-T) and ensure its rollout across key markets
Ensure every SEO/GEO optimization scrupulously respects the brand's DNA
Conduct experiments on answer engines (ChatGPT Search, Perplexity) to refine the strategy in real time according to algorithmic changes

Requirements

What you’ll need

10 to 15 years of experience, ideally including agency experience (Strategic Planner, SEO Lead, or Content Strategist)
Experience with high-authority dermo-cosmetics or beauty brands is a significant advantage
Ability to reconcile the demands of Brand Content (aesthetics, tone, image) with Performance Marketing (conversion, qualified traffic, ROI)
Strong organizational skills, excellent writing ability, and leadership by influence (ability to orchestrate without direct line management)
Proficiency in optimization for generative engines
Tools: SEO/GEO dashboards (Profound, Botify, Semrush), Data visualization
Fluent English required (international context and market interactions)

Benefits

Comp & perks

Full-time schedule (Monday to Friday)
Hybrid: 3 days on-site / 2 days remote

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOGEOsemantic SEOcontent strategydata analysisoptimization for generative engineshigh-authority content productionE-E-A-Tmetrics monitoringvisibility diagnosis

Soft Skills

organizational skillswriting abilityleadership by influencestakeholder managementstrategic planningcommunication skillscollaborationadaptabilityproblem-solvingcreativity