Director of Digital Communications

Digital Preservation Coalition

Director of Digital Communications driving visibility, engagement, and demand generation for Preservica's content. Leading a modern, AI-powered strategy for B2B demand generation across key vertical markets.

Posted 4/30/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own Preservica's content and marketing communications output, with a strong bias toward digital, AI-optimized, and ABM-aligned execution
Be responsible for building and running a coherent, high-velocity content and communications program that supports pipeline growth across vertical markets
Own a portion of the marketing budget and oversee a small team, working closely with supporting agencies to plan, produce, and distribute content at scale
Build and execute a content strategy optimised for AI-powered search tools (Google Gemini, Copilot, ChatGPT), ensuring Preservica surfaces where buyers research
Develop content and campaign assets supporting ABM programs across priority verticals
Own Preservica's LinkedIn strategy and broader social media presence, driving persona-level engagement that builds pipeline
Work closely with Marketing Demand Managers to create and manage lead gen content (tip sheets, infographics, email sequences, landing pages) for key personas across verticals
Own the editorial calendar and partner with Demand Generation to feed nurture workflows and support conversion goals
Produce press materials, blogs, whitepapers, case studies, and product announcements
Develop and evolve Preservica's messaging frameworks, translating complex topics in digital preservation and information governance into compelling narratives
Appoint & manage PR agency relationships to drive thought leadership in vertical trade publications and build direct relationships with key journalists and analysts
Line manage a small team, brief and hold agencies accountable, and act as a communications advisor to senior leadership

Requirements

What you’ll need

7+ years in B2B content or marketing communications, preferably in SaaS or tech
Working knowledge of GEO and how AI search is reshaping B2B buyer behavior + prove it
Exceptional writer who adapts voice and format across audiences and channels
Strong LinkedIn organic and paid expertise, including ABM-aligned targeting
Proven ability to manage and hold external PR agencies accountable to results
Solid grasp of digital communications: social, email, and SEO
Experience managing direct reports with a collaborative, empowering style
Hands-on with marketing automation (HubSpot or Pardot preferred) for email, nurture, and reporting
Fluent with AI writing tools (Claude, ChatGPT, Jasper, etc.) to scale content production
Data-driven, with comfort in Google Analytics, LinkedIn Insights, HubSpot, or Salesforce
Highly organized — able to juggle multiple projects in a fast-paced, cross-functional environment
BA or equivalent

Benefits

Comp & perks

Attractive base salary & company bonus
Comprehensive benefits: medical, dental, vision, disability, and life insurance
Flexible, open vacation policy
Full remote / work from home

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content strategydigital communicationsABM programsSEOemail marketinglead generationwritingdata analysisproject managementmarketing automation

Soft Skills

collaborative leadershipadaptabilityorganizational skillscommunicationteam managementaccountabilitycreativitystrategic thinkingproblem-solvingrelationship building

Certifications

BA or equivalent