
Lead Data Analyst – Quality & Performance
Digital Media Solutions
full-time
Posted on:
Location Type: Remote
Location: Alabama • Arizona • United States
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Salary
💰 $120,000 - $130,000 per year
Job Level
Tech Stack
About the role
- Analyze post-conversion and performance data to improve lead scoring models.
- Ensure customers are matched with the buyers most likely to provide value.
- Identify trends and provide insights to optimize campaign performance.
- Build and maintain Looker dashboards using LookML.
- Translate complex datasets into clear, actionable insights.
- Use AI-assisted tools to improve reporting efficiency.
- Utilize automated tools and bots to monitor market trends and competitor activity.
- Maintain a reliable tracking environment using Redtrack.io.
- Ensure accurate conversion tracking, attribution, and performance data.
- Manage and expand internal AI agents used for data analysis and anomaly detection.
- Help automate reporting and insight generation.
- Manage alerting systems that monitor AWS and tracking data streams.
- Identify fluctuations in traffic performance or lead quality quickly.
Requirements
- 3+ years of experience in data analytics, marketing analytics, or performance analysis.
- Strong SQL skills for querying and analyzing large datasets.
- Experience building dashboards and data models in Looker (LookML).
- Experience working in AWS data environments (Redshift, Athena, or S3).
- Ability to integrate AI-assisted visualization tools to accelerate the reporting lifecycle and provide real-time system alerting.
- Experience with Redtrack.io or similar tracking platforms.
- Understanding of marketing tracking systems, attribution, and conversion data.
- Ability to translate data into clear insights and recommendations.
- Strong attention to data accuracy and integrity.
- Comfortable working cross-functionally with marketing, operations, and technical teams.
- Experience with automation tools such as Python, Zapier, or Make.com (preferred).
- Familiarity working with AI tools or LLMs (preferred).
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLLookMLdata analyticsmarketing analyticsperformance analysisdata modelingautomation toolsAI-assisted visualizationdata accuracyanomaly detection
Soft Skills
attention to detailcross-functional collaborationinsight generationcommunicationproblem-solving