Digital Media Solutions

Lead Data Analyst – Quality & Performance

Digital Media Solutions

full-time

Posted on:

Location Type: Remote

Location: AlabamaArizonaUnited States

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Salary

💰 $120,000 - $130,000 per year

Job Level

About the role

  • Analyze post-conversion and performance data to improve lead scoring models.
  • Ensure customers are matched with the buyers most likely to provide value.
  • Identify trends and provide insights to optimize campaign performance.
  • Build and maintain Looker dashboards using LookML.
  • Translate complex datasets into clear, actionable insights.
  • Use AI-assisted tools to improve reporting efficiency.
  • Utilize automated tools and bots to monitor market trends and competitor activity.
  • Maintain a reliable tracking environment using Redtrack.io.
  • Ensure accurate conversion tracking, attribution, and performance data.
  • Manage and expand internal AI agents used for data analysis and anomaly detection.
  • Help automate reporting and insight generation.
  • Manage alerting systems that monitor AWS and tracking data streams.
  • Identify fluctuations in traffic performance or lead quality quickly.

Requirements

  • 3+ years of experience in data analytics, marketing analytics, or performance analysis.
  • Strong SQL skills for querying and analyzing large datasets.
  • Experience building dashboards and data models in Looker (LookML).
  • Experience working in AWS data environments (Redshift, Athena, or S3).
  • Ability to integrate AI-assisted visualization tools to accelerate the reporting lifecycle and provide real-time system alerting.
  • Experience with Redtrack.io or similar tracking platforms.
  • Understanding of marketing tracking systems, attribution, and conversion data.
  • Ability to translate data into clear insights and recommendations.
  • Strong attention to data accuracy and integrity.
  • Comfortable working cross-functionally with marketing, operations, and technical teams.
  • Experience with automation tools such as Python, Zapier, or Make.com (preferred).
  • Familiarity working with AI tools or LLMs (preferred).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLLookMLdata analyticsmarketing analyticsperformance analysisdata modelingautomation toolsAI-assisted visualizationdata accuracyanomaly detection
Soft Skills
attention to detailcross-functional collaborationinsight generationcommunicationproblem-solving