Digital Media Solutions

Senior Product Manager, Platform

Digital Media Solutions

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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Salary

💰 $150,000 - $200,000 per year

Job Level

Senior

About the role

  • Own the roadmap for automation and operational system improvements across the business.
  • Build and maintain a prioritized backlog of workflows based on business impact, frequency, and implementation effort.
  • Identify opportunities to automate decisions and processes that currently rely on manual analysis or operational monitoring.
  • Ensure roadmap priorities reflect real business impact and measurable operational improvements.
  • Partner closely with operations teams and business owners to understand how work actually gets done.
  • Identify manual workflows, slow feedback loops, and operational bottlenecks that could be improved through automation or better systems.
  • Translate operational insights into product requirements, automation workflows, and AI-enabled decision systems.
  • Define use cases such as: Recommendation workflows, Demand gap analysis, Source or traffic scoring, Bid or pricing automation, Operational intelligence reporting.
  • Work with engineering to design and deliver automation capabilities that integrate with existing systems and data pipelines.
  • Measure the effectiveness of delivered solutions by tracking reductions in manual effort and improvements in performance.
  • Define requirements and partner with the appropriate teams when improvements require new data capabilities or APIs.

Requirements

  • 5+ years of product management experience in performance marketing, lead generation, digital advertising, or marketplace environments
  • Experience identifying opportunities to automate operational processes or improve internal systems
  • Strong understanding of data-driven decision making and performance metrics
  • Experience working in high-volume, performance-driven business environments
  • Ability to collaborate with engineers on data pipelines, automation systems, and product requirements
  • Experience creating workflow maps or operational process diagrams
  • Strong analytical mindset with the ability to quantify operational inefficiencies and business impact
  • Familiarity with scripting languages or automation tools
  • Understanding of how AI tools can support automation and operational decision systems
  • Strong communication skills across technical and non-technical stakeholders
  • Ability to build trust with operations teams and business leaders
  • Proven ability to drive initiatives forward across teams and resolve blockers
  • Comfort operating in environments with multiple stakeholders and competing priorities
  • Experience working in performance marketing, digital advertising, or lead generation businesses (preferred)
  • Experience with advertising marketplaces, demand management systems, or advertiser-facing SaaS platforms (preferred)
  • Background at DSP platforms, adtech companies, or high-scale digital marketplaces (preferred)
  • Experience improving pricing, bidding, demand allocation, or marketplace decision systems (preferred)
  • Experience working in insurance, financial services, or other high-volume lead generation verticals (preferred)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product managementautomationdata-driven decision makingperformance metricsworkflow mappingscripting languagesautomation toolsAI toolsoperational process improvementdata pipelines
Soft Skills
strong communication skillscollaborationanalytical mindsettrust buildinginitiative drivingproblem resolutionstakeholder managementadaptabilityprioritizationquantification of business impact