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Social Media Analyst
Digital Media ManagementSocial Media Analyst analyzing social media campaign data for Digital Media Management. Focus on user engagement, trends, and data-driven insights to enhance strategies.
About the role
Key responsibilities & impact- Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
- Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
- Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
- Develops a strong understanding of project-based audience targets and how we can tap into them
- Researches online fan communities and makes recommendations on how to best engage
- Takes data and observations and uses them to construct detailed reports and visual presentations
- Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
- Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights
Requirements
What you’ll need- Previous experience in a social media analytics role
- Previous experience working on entertainment industry social media campaigns
- Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape
- Can provide examples of using social media analytics to increase the performance of a campaign
- Exceptional project management skills with a keen eye for detail
- Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
- Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis
- Digital Media agency experience strongly preferred
Benefits
Comp & perks- DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
- Employer paid life insurance
- A tax-advantaged health savings account (HSA)
- A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
- Paid family leave
- Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
- DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
- DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
- ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
- Generous donation match to non-profits of interest to our employees
- Extensive onboarding that includes working with multiple departments to learn the DMM way
- Frequent trainings on the latest tools and trends and how to optimize them for our clients
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media analyticsdata analysisdata cleanupdata normalizationcampaign performance metricsdashboard developmentreportingvisualizationcopy effectiveness analysiscommunity management tactics
Soft Skills
project managementattention to detailcreative storytellingsynthesizing insightsdata-driven decision makingcollaborationrecommendation developmenttrend identificationaudience targetingengagement strategies