Senior Marketing Strategist
Digital Marketing Direction
contract
Posted on:
Location Type: Remote
Location: Florida • United States
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Job Level
About the role
- Develop comprehensive marketing strategies and multi-year marketing action plans for B2B professional services clients
- Translate client business objectives into structured marketing programs with clear deliverables, timelines, and budget allocations
- Develop brand strategy (positioning, messaging), go-to-market strategy, demand generation strategy, ABM strategy, and content strategy
- Map customer journeys and develop sales enablement frameworks aligned with client growth objectives
- Architect integrated marketing campaigns across digital, content, and traditional channels
- Present strategies to client leadership with confidence and clarity (PowerPoint, Excel proficiency required)
- Lead strategic discussions with client leadership to understand business goals, challenges, and market position
- Serve as senior strategic point of contact for assigned client engagements
- Deliver strategic work within established scope, timeline, and budget parameters — flagging concerns proactively
- Evaluate and recommend marketing technology solutions aligned with client objectives
- Architect CRM, automation, and analytics strategies at a strategic level (platform selection, data architecture, integration approach)
- Document strategic frameworks and decision rationale clearly enough for execution teams to implement without ambiguity
- Contribute to agency intellectual property — refining methodologies and developing repeatable frameworks
Requirements
- 20+ years of progressive B2B marketing experience — with a clear arc from execution to strategic leadership
- Strategic planning expertise — proven experience developing comprehensive, multi-year marketing strategies (not just campaign plans)
- Multi-industry B2B experience — demonstrated work across multiple professional services verticals (e.g., IT/MSP, accounting, legal, insurance, consulting, architecture/engineering)
- Agency, consulting, or fractional background — at least one year of experience managing strategic work across multiple concurrent client engagements
- Client-facing confidence — experience presenting to C-suite and leading strategic conversations with business owners
- Budget and scope discipline — proven ability to deliver within budget, manage scope, and communicate proactively when adjustments are needed
- Exceptional communication skills — written and verbal; compelling strategic presentations and clear articulation of complex ideas
- Bachelor's degree in business administration, marketing, or related field
Benefits
- Strategic ownership — you own client marketing strategy from assessment through multi-year planning, with experienced leadership providing business context and quality standards
- Established methodology — our Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plan (DMAP) framework give you proven structures to work within, not a blank slate
- Senior collaboration — work alongside experienced strategists and directly with agency leadership; implementation teams are senior-level professionals, not junior resources
- Variety with depth — professional services clients across multiple verticals, each with unique market dynamics
- Flexibility — variable hours based on client demand and your availability; fully remote; no rigid schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategy developmentbrand strategygo-to-market strategydemand generation strategyaccount-based marketing (ABM) strategycontent strategycustomer journey mappingsales enablement frameworksCRM strategydata architecture
Soft Skills
strategic planningclient-facing confidenceexceptional communication skillsleadershipproactive communicationpresentation skillsproblem-solvingcollaborationbudget managementscope management