Digital Growth

Marketing

• Map, collect, and integrate data from sources such as Meta Ads, Google Ads, CRM, RD, HubSpot, and GA4.
• Ensure traceability and standardization via Tag Manager, UTMs, and pixels.
• Build and automate dashboards (Looker Studio, Power BI, Sheets) to track key metrics: CAC, CPL, LTV, ROAS, Retention, and Churn.
• Create predictive analyses and alerts to anticipate trends or deviations.
• Support growth, media, and content teams with actionable insights.
• Perform cohort analyses, lifetime value calculations, and acquisition cost analysis by channel.
• Document processes and ensure data consistency and governance.

Data Intelligence Specialist, Marketing

Growth Marketing

• Design and optimize the full funnel (Acquisition → Revenue → Retention).
• Generate hypotheses, run experiments, and measure impact based on data.
• Reduce CAC and increase LTV while maintaining a positive and predictable ROI.
• Create and optimize paid media, inbound, and automation (CRM) campaigns.
• Analyze metrics (GA4, Hotjar, dashboards, CRM) and generate growth insights.
• Coordinate growth sprints with media, content, and technology teams.
• Translate data into decisions — and decisions into rapid action.
• Ensure every test yields documented learnings for replicability.

Growth Marketing Strategist

Copywriter

• Criar e otimizar copies de anúncios, landing pages, e-mails e roteiros de vídeo (VSL, Reels, Ads).
• Desenvolver narrativas e gatilhos mentais que maximizem CTR, CVR e ROAS.
• Colaborar com o time de tráfego e vídeo para garantir alinhamento entre copy, imagem e conversão.
• Produzir múltiplas variações de textos para testes A/B semanais.
• Medir e reportar performance de cada peça com base em dados.
• Ajustar scripts e headlines com base nos resultados reais (não em achismo).
• Documentar aprendizados e frameworks de alta performance para reuso.

Data Intelligence Specialist, Marketing

Growth Marketing Strategist

Copywriter, Performance