Digital Green

Growth Manager – Africa

Digital Green

contract

Posted on:

Location Type: Remote

Location: Kenya

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About the role

  • Lead and scale performance marketing across Google Ads, Meta Ads, and other channels.
  • Drive funnel growth through data-driven paid campaigns and partnerships.
  • Plan and execute seasonal acquisition campaigns aligned with crop cycles and local trends.
  • Build and manage engagement workflows using MoEngage, Plotline, and related tools.
  • Optimize retention and re-engagement using insights from paid ads and in-app behaviour.
  • Track growth metrics and analyze campaign performance.

Requirements

  • Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
  • 4 - 5 years of experience in performance marketing, digital growth, engagement marketing, or lifecycle marketing.
  • Hands-on experience with growth automation tools — especially MoEngage, Plotline, CleverTap, Braze, or similar.
  • Strong analytical mindset: able to extract insights from campaign dashboards and propose data-driven actions.
  • Familiarity with social media campaigns, in-app journeys, and CRM workflows.
  • Proficiency with spreadsheets, basic dashboards, and analytics tools.
  • Excellent written and verbal communication skills; ability to create concise, farmer-friendly messaging.
Benefits
  • Remote Contracting
  • Flexible working hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital growthengagement marketinglifecycle marketingdata analyticscampaign performance analysisgrowth automationdata-driven actionsCRM workflowsanalytics tools
Soft Skills
analytical mindsetwritten communicationverbal communicationinsight extractionmessaging creation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Data Analytics