Design and facilitate ideation and co-creation workshops using tools such as Experience Maps and Empathy Maps to foster the development of user-centered solutions.
Contribute to an in-depth understanding of customer needs and behaviors through qualitative and quantitative analysis (interviews, observations, analytics, zoning and journey analysis, session replay, focus groups, surveys, etc.).
Define and optimize user journeys by developing sitemaps and user flows adapted to different platforms and user types.
Design, plan and oversee user testing (A/B testing, observational testing, focus groups, surveys) to evaluate interface performance and usability.
Ensure the design and prototyping of desktop, web and mobile, and application interfaces, maintaining visual and functional consistency across journeys.
Supervise the production and adaptation of graphical assets in accordance with the visual identity and brand guidelines.
Requirements
Higher education degree in design, ergonomics, visual communication or equivalent
Proven experience (minimum 5 to 7 years) in a similar role, ideally in a complex digital environment
Excellent command of UX and UI methodologies, as well as design and prototyping tools (Figma, Adobe XD, Sketch, etc.)
Strong skills in workshop facilitation and managing multidisciplinary projects
Analytical mindset, methodological rigor and the ability to justify design choices to various stakeholders