Senior Marketing Analyst

digio

Senior Marketing Analyst responsible for the marketing strategy and growth at Digio, a digital bank. Leading market analysis and coordinating marketing campaigns within a dynamic team.

Posted 5/25/2026full-timeBarueri • BrasilSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

marketing strategymarket analysismarketing campaignsproduct launchesproject managementevent planningdata analysiscommunication plansinsight generationtrade marketing

Soft Skills

communication skillsorganizational abilitiesanalytical skillscritical thinkingteam playerflexibilityproactivitycontinuous improvementhands-on approachleadership

Tools & Technologies

ExcelPowerPointCRM systemsreporting toolspresentation softwaremarketing automation toolsevent management softwarecollaboration platformsanalytics toolsproject management software

Industry Keywords

product marketingpayroll-deductible loanscustomer engagementbrand managementcommercial initiativescustomer experience (CX)user experience (UX)metrics monitoringteam targetssustainable growth

About the role

Key responsibilities & impact

Be responsible for the business unit's marketing strategy, ensuring sustainable growth in volume, revenue and profitability
Conduct market analyses, generating insights and communication plans for payroll-deductible loan products
Design and structure marketing campaigns: whether incentive, engagement, relationship campaigns, among others that you may propose
Plan and execute product launches and product sustainment: our challenge is to attract more customers to the products and to increase usage of our solutions
Coordinate and conduct initiatives with the commercial team to strengthen the digio brand with banking correspondents and within the payroll-deductible loan market
Identify day-to-day opportunities and generate insights for marketing and related teams
Project management in general: be organized, create and track timelines, prepare reports and presentations, and be willing to speak in public and lead meetings
Plan and execute medium and large-scale events, managing all aspects of organization and ensuring an excellent experience for participants
Act as the point of contact for product, finance, UX, CX and CRM teams for marketing and communications initiatives. This role involves extensive internal collaboration
Monitor metrics and track individual and team targets

Requirements

What you’ll need

Minimum of 6 years' experience in Marketing or Product Marketing
Proactively challenge assumptions, propose improvements, and anticipate risks and opportunities
Excellent communication skills and strong organizational abilities
Analytical skills and critical thinking
Team player with flexibility and proactivity
Focus on continuous improvement and a hands-on approach
Proficiency in Excel and PowerPoint
Knowledge of Trade Marketing is a plus

Benefits

Comp & perks

Work model: hybrid