Search Engine Optimization Specialist
The Boutique COO
Salary
💰 $66,000 - $88,000 per year
Job Level
Mid-LevelSenior
About the role
- Execute SEO campaigns, including technical, local, and content elements
- Manage a portfolio of 70–100 accounts and ensure high performance and measurable ROI
- Analyze the effects of SEO campaigns across multiple platforms and overall ROI for clients
- Refine reporting and educational resources for internal and clients to better explain our SEO services
- Support senior team members to improve operational efficiencies
- Work with other departments to provide the best employee and client experiences
- Follow all internal processes and update documentation and materials as necessary
- Communicate results to internal teams as well as directly to clients as needed
- Assist in scaling services, refining internal processes, and driving operational efficiency
Requirements
- Google Analytics Certification
- Experience implementing local SEO campaigns across multiple markets with various package offerings
- Proficiency with on-site and off-site SEO strategies and best practices
- Familiarity with emerging AI integrations in SEO and how they impact strategy and execution
- Proficient in Google Business Profile, Google Tag Manager, and Google Search Console
- Ability to implement backend technical aspects of SEO, such as metadata, redirects, image alt tagging, sitemap generation, and robots.txt error testing
- Experience driving organic web traffic and search engine rank
- Strong copywriting and research skills
- Experience executing website audits and ongoing SEO recommendations
- Ability to work with development teams and provide recommendations regarding website architecture in a clear & concise manner
- Be a self-starter with strong communication skills, who is detail-oriented and takes initiative
- Ability to translate SEO campaign strategies, technical concepts, and best practices into clear, actionable explanations for clients and team members
- 3+ years of concentrated SEO Experience (offer correlates to experience)
- Prolonged periods sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
