Digital Marketing Specialist

Digi International

. Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools .

Posted 5/21/2026full-timeHopkins • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $51,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Support the execution of marketing campaigns using platforms such as HubSpot or similar marketing automation tools
Assist with email campaigns, landing pages, and campaign workflows that capture and nurture leads
Support digital marketing initiatives including webinars, email programs, and promotional campaigns
Help support programs that generate Marketing Qualified Leads (MQLs)
Assist with lead segmentation, campaign tracking, and CRM integration
Help maintain lead nurture programs that guide prospects through the marketing funnel
Use AI tools to support campaign development, marketing content creation, and analysis
Help develop repeatable workflows that improve marketing efficiency
Evaluate new AI tools that support marketing productivity and performance
Help manage Digi’s corporate social media presence including LinkedIn, Facebook, and X
Draft and schedule posts promoting products, events, and company updates
Monitor engagement and track performance metrics
Maintain campaign data including audience segments and campaign tracking
Support marketing dashboards and performance reporting
Help identify opportunities to improve campaign performance and engagement

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, or related field
Basic understanding of digital marketing, email campaigns, and social media
Strong written communication and organizational skills
Interest in marketing technology platforms and AI tools
Interested in AI-driven marketing, marketing automation, and digital campaigns
Enjoys combining creative marketing with data and analytics
Curious about new marketing technologies and interested in learning how AI can improve marketing effectiveness.
Exposure to marketing automation platforms such as HubSpot, Marketo, or Mailchimp (Desired But Not Required)
Familiarity with AI-assisted marketing tools or generative AI platforms (Desired But Not Required)
Experience using Google Analytics or marketing dashboards (Desired But Not Required)
Experience supporting social media or digital marketing initiatives (Desired But Not Required)

Benefits

Comp & perks

short-term incentive program
new hire stock award
paid parental leave
open (uncapped) PTO
hybrid work environment
competitive medical, health & wellbeing and compensation offerings

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingemail campaignslead segmentationcampaign trackingCRM integrationmarketing automationAI toolsperformance metricsGoogle Analyticsmarketing dashboards

Soft Skills

written communicationorganizational skillscreativitydata analysiscuriosityinterest in learningmarketing efficiencyengagement monitoringperformance improvementworkflow development

Certifications

Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business