Social Media Marketing Manager – Startups & SMEs

DIEMS GmbH / Brandmatch

Social Media Marketing Manager developing and implementing strategies for small brands in Germany. Overseeing content creation and performance analysis on social media platforms.

Posted 4/12/2026full-timeHamburg • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You develop, plan and implement social media strategies for our clients on platforms such as Instagram, Facebook, LinkedIn and TikTok.
You create content plans and are responsible for operational execution — from the idea to the final posting and reporting.
You coordinate shoots, Reels and content productions together with our partners, creators and clients.
You analyze the performance of posts and campaigns and derive optimization opportunities.
You manage social media campaigns (organic & paid) and develop creative communication concepts.
You work closely with our clients (often the business owners themselves) to ensure consistent brand communication.

Requirements

What you’ll need

You have at least 3 years of experience in social media or digital marketing, ideally on the agency side.
You are highly familiar with common social media platforms and tools (Meta Business Suite, Swat, Creator Studio etc.).
You have a good sense for trends, storytelling and aesthetics — whether it’s food content, construction-site Reels or trades/handyman content.
You work in a structured way, are communicative and eager to take on responsibility and engage with a wide variety of topics.
You have good to very good skills in Canva and the Adobe programs.

Benefits

Comp & perks

Variety & creative freedom: You’ll manage exciting small brands, startups and companies from a wide range of industries — with a high degree of ownership.
Creative environment: Every idea counts. We encourage initiative and keep decision-making paths short.
Flexible hours & hybrid work: Work from the office, remotely or from the Elbe beach — as long as you deliver results.
Team spirit: We’re a small, well-coordinated team passionate about social media — and we enjoy celebrating successes together.
Snacks & good vibes: We provide coffee, Fritz, tea, snacks and a positive atmosphere for everyone.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent planningperformance analysiscampaign managementcreative communication conceptstrend analysisstorytellingaestheticsCanvaAdobe programs

Soft Skills

structured workcommunicationresponsibilityengagement