Performance Marketing Manager – Meta Ads

Die Pflanzenschule

full-time

Posted on:

Location Type: Remote

Location: Germany

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About the role

  • You are responsible for the entire Meta Ads strategy for our clients — from audience analysis and campaign setup to data-driven optimization.
  • You develop full-funnel strategies for Facebook and Instagram ads.
  • You define audiences based on data and insights.
  • You manage budgets and scale what works.
  • You analyze KPIs such as ROAS, CPL, CTR and CPA.
  • You systematically test creatives, audiences, placements and bidding strategies.

Requirements

  • Proven experience managing Meta Ads campaigns — ideally in e-commerce.
  • Deep knowledge of Ads Manager: campaign structure, budgeting and bidding strategies are second nature to you.
  • Data-driven mindset: you optimize based on metrics, not gut feeling.
  • Creative eye: you can identify effective ads and understand why they work.
  • Strong communication skills: you can present results and strategies clearly.
  • Fluent in German — English is a plus.
Benefits
  • 100% remote — manage campaigns from anywhere.
  • Own client accounts: work independently with real budgets.
  • Ongoing training: Meta seems to change its algorithm weekly — we keep you up to date.
  • MacBook, monitor and headset provided.
  • Flexible working hours — results matter.
  • €900 health budget per year.
  • Corporate benefits with 500+ partners.
  • An ambitious team that not only talks about performance but lives it.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Meta AdsFacebook AdsInstagram AdsAds Managercampaign setupdata-driven optimizationaudience analysisKPI analysisROASCPL
Soft Skills
data-driven mindsetcreative eyestrong communication skills