Senior Product Manager – Marketing & Media Analytics

DICK'S Sporting Goods

Senior Product Manager leading marketing and media analytics at DICK'S Sporting Goods. Owning product vision and strategy, while collaborating across various functional teams.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $95,200 - $158,800 per yearWebsite

About the role

Key responsibilities & impact

Own the product vision, strategy, and roadmap for marketing and media analytics, aligned to enterprise priorities and marketing outcomes.
Partner across marketing, media, analytics, finance, data science, and engineering to identify high-value opportunities and translate them into clear product direction.
Lead products and capabilities across campaign measurement, attribution, incrementality, audience analytics, forecasting, experimentation, performance reporting, and optimization.
Shape a clear point of view on KPI frameworks, measurement design, data quality, governance, and how analytics should inform investment decisions.
Work closely with engineering and data teams to define data requirements, instrumentation, model dependencies, and scalable platform capabilities.
Evaluate external platforms and partners across the martech, adtech, identity, and data collaboration ecosystem, and help drive build, buy, or partner decisions.
Define success metrics, drive adoption, and measure impact through business outcomes including efficiency, speed to insight, and return on media investment.
Communicate strategy, tradeoffs, progress, and outcomes clearly to senior leaders and cross-functional stakeholders.

Requirements

What you’ll need

6+ years of product management experience, including meaningful experience in analytics, marketing technology, adtech, media measurement, or related data products.
Strong understanding of digital marketing and media fundamentals, including channel strategy, targeting, measurement, attribution, testing, optimization, and the underlying data flows that support activation and performance analysis.
Experience building data-intensive products, analytics platforms, measurement solutions, or workflow tools used by marketers, analysts, or media teams.
Experience working with media campaign data and external data ecosystems, including onboarding, audience matching, identity or activation partners, and privacy-conscious approaches to data sharing and measurement.
Practical familiarity with analytics workflows, BI tools, experimentation frameworks, and third-party data collaboration environments such as LiveRamp and clean rooms.
Strong strategic thinking, executive communication, and cross-functional leadership skills, with the ability to influence without direct authority.
Bachelor’s degree in business, marketing, economics, computer science, engineering, statistics, or a related field.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development opportunities
Bonuses
Stock options
Equipment allowances
Wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product managementanalyticsmarketing technologyadtechmedia measurementdata-intensive productsmeasurement solutionsworkflow toolsKPI frameworksdata quality

Soft Skills

strategic thinkingexecutive communicationcross-functional leadershipinfluence without authority