Director – Athlete Activation Data & Analytics

DICK'S Sporting Goods

Director of Athlete Activation Data & Analytics at DICK’S Sporting Goods, responsible for managing analytics teams and strategies. Focus on enhancing customer engagement and lifecycle metrics through data-driven insights.

Posted 6/14/2026full-timeRemote • 🇺🇸 United StatesLead💰 $127,000 - $237,800 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Define and operationalize metrics for customer activation across channels
Extend measurement across the full lifecycle, including retention, loyalty, and reactivation
Identify friction points in the activation and lifecycle funnels and provide data-driven recommendations to improve conversion and engagement
Partner with CRM and loyalty teams to measure and optimize campaigns across email, SMS, push, and owned channels
Develop reporting and insights on customer lifetime value (CLV), retention, churn, and loyalty program performance
Lead the development of advanced customer segmentation frameworks based on behavioral, transactional, and demographic data
Build and oversee propensity models to drive targeted activation and engagement strategies
Partner with data engineering and identity teams to develop a unified customer view using first-party data

Requirements

What you’ll need

10+ years of experience in analytics, data science, or a related field
At least 5+ years directly leading teams
Bachelor's Degree in Statistics, Computer Science, Business Analytics, Economics, Math, Political Sci, Finance, Engineering, Liberal Arts
Strong experience working with CRM systems, loyalty programs, and first-party identity data
Proven track record of measuring and optimizing customer activation, lifecycle marketing, and retention strategies
Hands-on experience with customer segmentation and propensity modeling techniques
Demonstrated success in experimentation design, causal inference, and attribution modeling such as A/B testing
Advanced proficiency in SQL and experience with analytics tools (e.g., Python/R, BI platforms like Tableau/Looker)
Required experience with Adobe Customer Journey Analytics (CJA) and Adobe Customer Data Platform (CDP)

Benefits

Comp & perks

Health insurance
Competitive total rewards package including bonuses, equity and benefits
Generous suite of benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

analyticsdata sciencecustomer segmentationpropensity modelingexperimentation designcausal inferenceattribution modelingSQLPythonR

Soft Skills

leadershipdata-driven decision makingcollaborationcommunicationproblem-solving