Principal Product Manager – Loyalty

DICK'S Sporting Goods

Principal Product Manager defining and leading loyalty and membership strategy at DICK'S Sporting Goods. Driving engagement and innovation for customer value and business impact across initiatives.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesLead💰 $95,200 - $158,800 per yearWebsite

About the role

Key responsibilities & impact

Define and drive a bold, future-oriented Loyalty & Membership strategy (including paid membership)
Move beyond incremental improvements to deliver step-change innovation in customer value and business impact
Build and continuously evolve a multi-horizon roadmap (Now / Next / Future) aligned to enterprise strategy
Clearly articulate tradeoffs, investment rationale, and long-term value to executive leadership
Design and lead a scaled discovery strategy across multiple product teams and domains
Establish discovery as a continuous, measurable discipline —not a phase
Own evolution of Scorecard into a modern loyalty + paid membership ecosystem
Partner with Business to Define: Membership tiers, benefits, and pricing strategy
Build deep partnerships with Business leaders (Marketing, Loyalty, Merchandising, Finance, Retail Media) to co-create strategy, not just align on it

Requirements

What you’ll need

12–15+ years of experience in Product Management, Product Strategy, or related fields
5+ years operating at a Principal / Lead / Director level, owning enterprise-scale strategy
Proven track record of leading complex, cross-product initiatives with measurable business impact
Deep expertise in Loyalty programs (design, optimization, and scaling)
Hands-on experience with paid membership / subscription models (e.g., tiering, pricing, benefits, retention)
Strong foundation in Product Strategy (vision setting, opportunity sizing, roadmap definition)
Proven experience partnering closely with Design leadership (Principal UX or equivalent) to deliver differentiated, experience-led products
Exceptional ability to influence senior leaders without formal authority

Benefits

Comp & perks

Health insurance
401(k) matching
Paid time off
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product ManagementProduct StrategyLoyalty programsPaid membership modelsSubscription modelsRoadmap definitionOpportunity sizingDesign leadershipExperience-led products

Soft Skills

Influencing senior leadersPartnership buildingStrategic thinkingCommunicationLeadership