
Marketing Manager
Diana Health (We're Hiring!)
full-time
Posted on:
Location Type: Remote
Location: Smyrna • Tennessee • United States
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About the role
- Social media content calendar management
- Plan and manage our monthly social media content calendar, with support and input from the Head of Marketing and local office(s)
- Develop and execute social media content across our social media platforms (e.g. Facebook, Instagram/Instagram Stories, TikTok, Twitter, Blog)
- May be asked to assist with the management of paid social media
- Maintain visual and conceptual brand consistency across all media platforms (digital, print and out-of-home)
- Bring innovative ideas from conceptualization to execution, working cross-functionally with Diana Health teammates as needed to create compelling content
- Manage the production process for social media creative assets, including requesting assets, crafting creative briefs and video scripts, and collaborating with the Head of Marketing on larger-scale video and image shoots
- Track and report on relevant KPIs, bringing learnings back to the wider marketing team and implementing them to optimize social/digital content
- Monitor competitor and industry updates within the social landscape
- Monitor and respond to follower and customer comments and DMs in close partnership with the Head of Marketing and Community Outreach Managers
- Foster a supportive, engaged brand community through comments and DMs
Requirements
- Must have: A passion for entrepreneurship, health & wellness, building communities & relationships
- Solid design skills for editing photos, videos and producing content in line with brand guidelines
- Strong visual eye for curating social feeds with beautiful, relevant content
- Outstanding written and spoken English
- Experience owning and executing a compelling content calendar
- Experience creating meaningful online community engagement, conducting thoughtful outreach and generating + executing branded partnerships
- Nice to have: Passionate about women’s health
- Email design and campaign management
- Facebook Ads buying experience
- Google Search / SEO experience
Benefits
- Remote work + some days in office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media content managementcontent calendar managementphoto editingvideo editingcontent productionFacebook AdsGoogle SearchSEOcommunity engagementemail design
Soft Skills
creativitycommunicationcollaborationrelationship buildingpassion for health & wellnessattention to detailvisual curationcommunity supportinnovationadaptability