Diamond Braces Orthodontist: Braces & Invisalign

Social Media Manager

• Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.
• Create and schedule platform-native content.
• Write hooks, captions, CTAs, and engagement-focused copy.
• Research trending topics and adapt trends into branded content.
• Build weekly content calendars.
• Coordinate approval workflows.
• Repurpose content into multiple formats across platforms.
• Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.
• Structure content around hooks, retention, shares, saves, and conversation generation.
• Develop short-form content systems that can be scaled across locations.
• Analyze what content performs well and recommend improvements.
• Monitor and respond to comments, DMs, and engagement activity.
• Maintain same-business-day response standards.
• Identify recurring audience questions, concerns, and trends.
• Escalate operational or patient-related issues using established SOPs.
• Support a professional, empathetic, and brand-aligned communication style across social platforms.
• Coordinate with internal marketing leadership and paid media vendors.
• Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.
• Monitor social campaign performance trends.
• Provide monthly social media and content performance reports.

Social Media, Direct Response Marketing Coordinator

SEO Marketing

• Monitor SEO performance across multiple locations
• Track clicks, impressions, rankings, CTR, indexation, and keyword visibility
• Identify traffic drops, ranking declines, and visibility issues quickly
• Support recovery plans for underperforming locations and markets
• Improve rankings for location-based and service-related keywords
• Monitor local competitors and market-level visibility changes
• Optimize meta titles, meta descriptions, internal linking, schema, service pages, and location pages
• Monitor crawl and indexation issues
• Coordinate SEO-related technical fixes with developers
• Prepare weekly and monthly SEO reports for leadership
• Track top-performing pages, declining pages, keyword gains/losses, ranking changes, traffic trends, and recovery opportunities
• Identify exact pages losing traffic, declining keyword groups, indexing problems, and SEO recovery opportunities
• Maintain SEO dashboards, reporting systems, and tracking tools
• Follow SEO SOPs, reporting deadlines, and structured workflows
• Coordinate with developers, content teams, CRM teams, and marketing leadership as needed

Social Media, Direct Response Marketing Coordinator

SEO Specialist