Senior Manager, Insights & Analytics – Digital Marketing

Diabetes Youth Families

. Develop and implement comprehensive digital marketing strategies, working alongside the Director of Digital Strategies and global marketing partners.

Posted 5/12/2026full-timeActon • California, Massachusetts • 🇺🇸 United StatesSenior💰 $168,600 - $252,900 per yearWebsite

About the role

Key responsibilities & impact

Develop and implement comprehensive digital marketing strategies, working alongside the Director of Digital Strategies and global marketing partners.
Ensure performance marketing strategies align with overall business goals and regulatory requirements by closely collaborating with cross-functional teams, including sales, regulatory, and product development
Direct integration and coordination of marketing efforts across multiple platforms to ensure the campaigns offer a seamless and consistent customer experience
Design and conduct A/B testing and other experiments to continuously improve marketing tactics and strategies
Champion and enable increased adoption of data-driven decision-making for digital marketing tactics, driving marketing campaign optimization process and daily management activities to ensure continuous improvement of campaign performance.
Connect the dots across marketing channels through data (including TV, OOH, search, email, and social) to provide a holistic view of marketing efforts and improve both the ROI of our spend as well as the customer journey
Drive the optimization of our lead intake / acquisition process using a strong understanding of marketing analytics, data modeling, multi-channel digital marketing, web analytics, and trending industry data analytics tools
Working with Digital Marketing Agency and Website Analytics Manager, drive the creation of Global Digital Dashboards to provide visualizations of website performance, conversion analytics, ad performance, and customer insights
Delve into digital channel KPIs to understand and communicate the impact these marketing campaigns have down the funnel and across the organization, and provide optimization recommendations
Drive improvements in understanding our performance by working with Data Sciences and other teams and adopting advanced analytics tools for campaign optimizations
Responsible for ensuring alignment with data definitions, data governance, etc, and acting as Data Steward for the digital touchpoints
Conduct thorough and continuous market research and competitive analysis to identify emerging trends, opportunities, and threats in the digital landscape
Stay abreast of the latest digital marketing trends and technologies, incorporating innovative approaches to enhance marketing effectiveness
Ensure Insulet stays agile by tracking future channel innovations and developing plans to quickly adapt to changes in algorithms, consumer behavior, and market conditions.

Requirements

What you’ll need

Bachelor's Degree required, preferably in Communications, Journalism, Marketing or Digital
10+ years of industry experience; Digital experience a must, agency and/or multinational experience a plus
Experience with diabetes and medical device and / or healthcare experience / HIPPA regulated products ideal, but not required
Advanced knowledge of digital marketing platforms and tools, including both strategic and executional experience at multiple points of the acquisition funnel.
Strong analytical skills and proficiency with marketing analytics tools.
Passionate about creating data-driven, cross-channel insights to fuel our strategy and maximize the ROI of our paid marketing
Experience with A/B testing and conversion rate optimization.
Excellent communication and collaboration abilities.
Ability to translate complex concepts into actionable guidelines.
Creative thinking and problem-solving skills.
Proficient in BI tools and dashboard creation for campaign performance.
Advanced PowerPoint skills with dynamic data visualizations.
Ability to design visually compelling presentations that connect insights to business strategies.
Understanding of international marketing environments and regional business model differences.

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) with company match
Paid time off (PTO)
And additional employee wellness programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketing strategiesperformance marketingA/B testingdata-driven decision-makingmarketing analyticsdata modelingmulti-channel digital marketingconversion rate optimizationcampaign performance optimizationmarket research

Soft Skills

analytical skillscommunication abilitiescollaboration abilitiescreative thinkingproblem-solving skillsability to translate complex conceptspassion for data-driven insightsadaptabilitystrategic thinkingleadership

Certifications

Bachelor's Degree in CommunicationsBachelor's Degree in JournalismBachelor's Degree in MarketingBachelor's Degree in Digital Marketing