Diabetes Youth Families

Product Lifecycle Marketing Manager, International Marketing

Diabetes Youth Families

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Collaborate with Global Franchise, International and local commercial teams to align lifecycle decisions with business goals and customer needs
  • Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products
  • Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption
  • Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers
  • Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn
  • Define KPIs to measure lifecycle performance and customer retention during transitions
  • Analyze product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement
  • Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed

Requirements

  • Bachelor's degree required (with a concentration in Marketing preferred)
  • Demonstrated experience marketing healthcare products
  • Proven writing skills to a professional audience
  • Experience working within a regional or global team preferred
  • Fluent in English – and 1 additional language (e.g. German, Dutch, Italian, Spanish) would be an advantage
Benefits
  • Paid time off
  • Hybrid work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle strategiescommunication plansconversion strategiesKPI definitionproduct performance analysismarket trends analysiscustomer insights analysiscustomer migration managementproduct rationalizationproduct enhancement
Soft Skills
collaborationwriting skillscustomer retentioncustomer sentiment monitoringstrategic adjustment
Certifications
Bachelor's degreeMarketing concentration