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Product Lifecycle Marketing Manager, International Marketing
Diabetes Youth FamiliesProduct Lifecycle Marketing Manager developing marketing strategies for Omnipod products in the healthcare sector. Collaborating with global teams to ensure effective product transitions and customer satisfaction.
About the role
Key responsibilities & impact- Collaborate with Global Franchise, International and local commercial teams to align lifecycle decisions with business goals and customer needs
- Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products
- Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption
- Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers
- Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn
- Define KPIs to measure lifecycle performance and customer retention during transitions
- Analyze product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement
- Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed
Requirements
What you’ll need- Bachelor's degree required (with a concentration in Marketing preferred)
- Demonstrated experience marketing healthcare products
- Proven writing skills to a professional audience
- Experience working within a regional or global team preferred
- Fluent in English – and 1 additional language (e.g. German, Dutch, Italian, Spanish) would be an advantage
Benefits
Comp & perks- Paid time off
- Hybrid work arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle strategiescommunication plansconversion strategiesKPI definitionproduct performance analysismarket trends analysiscustomer insights analysiscustomer migration managementproduct rationalizationproduct enhancement
Soft Skills
collaborationwriting skillscustomer retentioncustomer sentiment monitoringstrategic adjustment
Certifications
Bachelor's degreeMarketing concentration