Senior Manager, Product Marketing – Medical Device
Diabetes Youth Families
full-time
Posted on:
Location Type: Hybrid
Location: San Diego • California • 🇺🇸 United States
Visit company websiteSalary
💰 $180,375 - $270,563 per year
Job Level
Senior
Tech Stack
Go
About the role
- Build a market development strategy and plan as a strong therapy and market expert related to Omnipod and AID for people living with Type 2 diabetes, understanding market dynamics, care pathway, barriers to care, and product adoption requirements.
- Identify and understand barriers to therapy adoption relative to key customer segments and articulate how to position both AID and Omnipod for strong adoption, with a focus on practice economics and program development.
- Support the development of creative market development strategies, programs, and marketing materials to support global adoption of Omnipod for Type 2.
- Align with regional marketing on needs for strong clinical and economic claims; develop the claims roadmap and partner with clinical and market access teams on evidence roadmap.
- Support the Go-To Market strategy for new data launches, campaign launches, and product launches, and support implementation with the regions.
- Support the needs of sales training as it pertains to product positioning, messaging and competitive landscape relative to building the T2 market and new AID programs.
- Gather regional & customer insights to share with Product Managers, clinical and medical, and regions to inform evidence and product roadmap, market development roadmap, and overall customer journey.
- Partner with Product Management, clinical, medical, and global market access on gathering customer insights through primary and secondary market research.
- Create product briefs and work with Global Marketing Excellence to translate into agency creative briefs for marketing campaigns and toolkits to promote AID and Omnipod for Type 2.
- Partner with regions throughout therapy adoption cycle to understand market acceptance and impact of messaging; modify as necessary.
Requirements
- Bachelor’s degree with at least 5 years’ experience in Product Marketing or related field OR MBA with 2 years of related experience
- Medical device / pharmaceutical industry experience preferred but not required
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
market development strategyproduct positioningmarket researchcampaign launchesproduct launchesevidence roadmapcreative marketing materialssales trainingprogram developmentclinical claims development
Soft skills
communicationcollaborationanalytical thinkingcustomer insight gatheringstrategic planningproblem-solvingadaptabilitycreativityleadershipinterpersonal skills
Certifications
Bachelor's degreeMBA