Diabetes Youth Families

Marketing Analytics Staff Manager

Diabetes Youth Families

full-time

Posted on:

Origin:  • 🇺🇸 United States • Massachusetts

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Salary

💰 $107,850 - $161,775 per year

Job Level

Lead

Tech Stack

PythonSQLTableau

About the role

  • Partner with US regional marketing and commercial leaders to deliver actionable analysis and insights that drive marketing strategy
  • Translate analytical findings into business cases and action plans aligned with growth goals
  • Challenge assumptions with evidence-based insights to influence strategic priorities
  • Analyze and interpret performance across consumer and HCP-focused marketing channels (digital engagement, peer-to-peer events, medical campaigns)
  • Conduct marketing mix modeling and campaign attribution analysis to connect DTC and HCP-targeted marketing with field force impact
  • Provide timely insights and recommendations to optimize spend, messaging, and channel strategy
  • Build and maintain dashboards and reporting tools to track performance across marketing activities
  • Leverage analytics platforms (Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights
  • Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows
  • Help upskill business partners to capitalize on emerging data sets for marketing planning and execution
  • Simplify complex insights into compelling narratives for marketing and executive stakeholders

Requirements

  • Bachelor’s degree (preferred field of study in business, marketing, analytics, engineering)
  • 5+ years of experience in a marketing analytics, commercial operations, or strategy role
  • Demonstrated success in leading analytics initiatives and influencing strategic marketing decision
  • Proven experience in med tech, pharma, or other regulated industries (preferred)
  • Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis
  • Advanced proficiency with SQL, Python, Tableau, Power BI, and marketing analytics platforms
  • Proven experience in building dashboards and automated reports with high attention to detail
  • Strong business acumen and problem-solving skills within commercial and med tech environments
  • Ability to synthesize complex data into clear, actionable insights and strategic recommendations
  • Data-driven communication and influencing skills to energize a commercial team and influence stakeholders at all levels
  • Collaborative mindset with a track record of successful cross-functional partnerships
  • Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks
  • Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs
  • Comfortable working in a fast-paced, insights-driven environment with evolving priorities
  • Limited business travel as required