Launch & Product Lifecycle Marketing Manager, UK Benelux
Diabetes Youth Families
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Vault
About the role
- Act as local Single Point of Contact leading cross-functional, marketing and communication planning to ensure timely and effective execution of product launch and lifecycle activities
- Ensure alignment of messaging, timing, and execution across all touchpoints
- Collaborate with international marketing and local teams (Sales, Market Access, Medical, Education, Legal, Regulatory & agency partners) to align lifecycle decisions with business goals and customer needs
- Develop and execute the marketing strategy, marketing communications and tactical marketing activities, in collaboration with HCP and DTC Marketing Managers, to seamlessly deliver new product launches, portfolio optimization and retirement strategies
- Design and execute conversion strategies that guide customers from legacy to new products while safeguarding customer loyalty and minimizing brand attrition
- Define KPIs to measure lifecycle performance and customer retention during transitions
- Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed
- Analyse product performance, market trends, and customer insights to identify opportunities for rationalisation or enhancement
- Own development of commercialisation plans with industry partners
Requirements
- Bachelor's Degree in Marketing/Business/Engineering/Science or equivalent experience
- Product launch and lifecycle management experience
- Experience in medical technology or pharmaceutical sectors
- Prior experience of working within Diabetes is a bonus
- Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, and Consumer Healthcare)
- Versed in MS Office package, Adobe and database applications
- Experience working with Veeva Vault and/or Salesforce would be an asset
- Fluent in English; Dutch or French is a bonus
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product launchlifecycle managementmarketing strategymarketing communicationsconversion strategiesKPI definitioncustomer retention analysisproduct performance analysismarket trend analysiscustomer insights
Soft skills
cross-functional collaborationcommunication planningalignment of messagingcustomer loyalty safeguardingbrand impact monitoringstrategic adjustmentteam collaborationleadershiporganizational skillscustomer-centric approach
Certifications
Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in EngineeringBachelor's Degree in Science