Marketing

• Partner with product marketing to define the messaging hierarchy and lead the overall HCP marketing plan to drive strategic objectives for T1D
• Lead launch planning for US HCP marketing, optimizing plans for US HCP segments and across marketing and education touchpoints
• Establish and pull-through competitive strategies and tactics across HCP marketing channels
• Drive in-market initiatives, including new messaging, evidence dissemination, and other T1D market development efforts
• Lead Insulet’s strategy to deepen relationships with endocrinology, pediatric endocrinology, and certified diabetes educator specialties, including KOL engagements, advisory boards, advocacy and society engagement, and specialty-specific promotional and educational tactics
• Set KPIs to measure the impact of downstream HCP marketing initiatives in driving T1D HCP adoption and practice utilization, in partnership with commercial and data analytics partners
• Lead HCP marketing collaboration with our CGM partners, including co-promotion and joint education sessions

Senior Manager, HCP Marketing Strategy, Type 1 Diabetes

Senior Manager, Marketing Planning and Strategy

Director, US Rare Tumor Patient Marketing, Desmoid Tumor

Enterprise Field Marketing Manager

Marketing Coordinator

Senior Global Partner Marketing Manager