HCP Marketing Manager

Dexcom

HCP Marketing Manager driving adoption of Dexcom’s CGM technology among healthcare professionals across Canada. Collaborating across teams to create impactful marketing strategies and resources.

Posted 5/6/2026full-time🇨🇦 CanadaSeniorLead💰 $90,400 - $150,600 per yearWebsite

About the role

Key responsibilities & impact

You will drive increased awareness, preference, and recommendation of Dexcom CGM among healthcare professionals across Canada.
You will accelerate HCP adoption—particularly within T2 IIT and T2 Basal segments—through impactful omnichannel programs and strong sales enablement.
You will elevate HCP familiarity and engagement by optimizing conference strategies, educational content, and digital touchpoints.
You will deliver measurable growth in new patient starts directly tied to HCP marketing and field activities.
You will equip field teams with best-in-class tools and resources that enable meaningful clinic-level impact.
You will ensure consistent, compliant, and evidence-based messaging across all HCP interactions and channels.

Requirements

What you’ll need

Typically requires a Bachelor’s degree and a minimum of 8 – 12 years of related experience.
At this level a graduate degree may be desirable with 4 years of related experience.
Thinks strategically, translating market insights, HCP behavior, and performance data into clear value propositions, messaging platforms, and high-impact marketing programs.
Proven experience developing and executing HCP marketing strategies that align national objectives with global brand direction, including support for product launches.
Brings deep omnichannel expertise, designing integrated HCP engagement across field, digital, paid media, webinars, conferences, peer-to-peer, and non-personal promotion (NPP) channels.
Demonstrated success leading NPP initiatives, including HCP social media (paid/organic where compliant), websites, landing pages, email campaigns, webinars, and virtual education programs.
Strong ability to extend sales reach and influence HCPs through scalable digital engagement, reducing reliance on in-person access.
Experienced in paid media strategy and agency management, optimizing targeting, engagement, efficiency, and ROI across channels.

Benefits

Comp & perks

A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

HCP marketing strategiesomnichannel programsdigital engagementpaid media strategyemail campaignswebinarsvirtual education programsperformance data analysisproduct launch supportsales enablement

Soft Skills

strategic thinkingcommunicationleadershipcollaborationinfluenceadaptabilityproblem-solvingcreativityanalytical skillsrelationship building

Certifications

Bachelor’s degreeGraduate degree (desirable)