HCP Paid Media, Omnichannel Marketing Manager
Dexcom
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $105,800 - $176,300 per year
About the role
- Lead HCP paid media strategy and execution across channels
- Develop and execute integrated omnichannel HCP marketing plans
- Collaborate with internal teams and external agencies
- Own campaign performance measurement, reporting, and optimization
- Manage marketing budget planning, pacing, and reporting
- Lead the medical, legal, and regulatory (MLR) review process
Requirements
- Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience
- Marketing expertise within the life sciences industry (HCP experience preferred, but not required)
- Strong analytical skills to turn data into decisions and optimization strategies that drive results
- Proven experience in developing and executing media and omnichannel plans
Benefits
- A full and comprehensive benefits program
- Growth opportunities on a global scale
- Access to career development through in-house learning programs and/or qualified tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategyomnichannel marketingcampaign performance measurementbudget planningdata analysisoptimization strategies
Soft skills
collaborationleadershipanalytical skills