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About the role
Key responsibilities & impact- Own the lifecycle stack end to end. Choose and implement the right tooling, then build the segmentation, triggers, and cadences that make it an activation engine, not a newsletter.
- Sequence candidate onboarding sensibly. Design the journeys that take someone from signup to their first valuable actions, faster — the early steps we know predict a candidate sticking around and converting.
- Turn behavioural signal into personalised journeys. We know things about our users that almost no one else in recruitment does. Make every message feel like it came from someone paying attention.
- Educate users on the product. Build the communications that help candidates understand and get value from Dex, and partner with marketing to keep the voice consistent across every channel.
- Own reactivation as a core metric. A lot of value sits in re-engaging users at the right moment in their journey. You’ll build the sequences that do it, and you’ll be measured on it.
- Build the reporting layer from the ground up. Define what good looks like, instrument it properly, and make lifecycle performance legible to the rest of the company.
- Keep tests in flight constantly. Kill what doesn’t work quickly, double down on what does, and keep a clear record of what we’ve learned.
- Report to the Head of Growth and build with product and engineering. The best lifecycle work at Dex lives inside the product, not just the inbox. You’ll shape both.
Requirements
What you’ll need- You’ve stood up lifecycle or CRM from scratch. Built the engine, not inherited and tended one someone else designed.
- You come from a consumer tech or software business, where your work centred on the consumer experience and the workflows people actually move through.
- You think in growth metrics, not marketing metrics. CAC to LTV, unit economics, conversion rate, revenue growth - that’s how you frame your work, not opens and sends.
- You’re highly technical, analytical, and commercial. You pull your own numbers, spot what matters, and build the case for what to do next without waiting on anyone.
- You’ve worked hand in hand with growth teams, and you’ve done it at early-stage companies. You’re at home in a small, fast-moving business and you’d take that over big tech.
- AI fluent. Everyone on this team uses agents to be more effective and execute faster, and you will too.
- Strong product instincts. You understand that the best message is sometimes a product change, and you can argue for both.
- You care about craft - how every message reads, not just when it sends.
- Intelligent, ambitious, with strong judgement. A good person who’s fun to work with.
Benefits
Comp & perks- Above market salary — we're building a world class team and believe pay should match that ambition
- Significant equity — we want this to be the last job you 'have' to take
- Full private healthcare & dental — because life happens and we want to support you
- Fertility benefits & enhanced parental support
- Gym membership & wellness benefits
- Claude tokens — lots and lots of Claude tokens
- Regular socials, offsites and an annual trip
- MacBook Pro + team kit
- "Whatever you need" approach to tools and support
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle managementCRM developmentdata analysisuser segmentationbehavioral targetingreporting and metricsconversion rate optimizationcustomer acquisition cost (CAC)lifetime value (LTV)unit economics
Soft Skills
analytical thinkingcommercial awarenessstrong judgmentcommunicationcollaborationcreativityadaptabilityattention to detailproblem-solvingambition