Marketing Operations

• Implement, maintain, and troubleshoot client-side and server-side tracking (S2S, cAPI) across Meta, TikTok, Klaviyo, SKAN, and Firebase.
• Configure conversions, pixels, and event tracking across Shopify, GA4, and measurement partners (TripleWhale, NorthBeam, Recast).
• Manage data ingestion and harmonization using ETL tools (e.g., Funnel) and maintain pipelines in BigQuery.
• Build and maintain dashboards in Looker Studio to deliver clear insights to media buyers and leadership.
• Identify and implement workflow automations using Zapier, HubSpot, GA4, or custom API integrations.

Marketing Technology Specialist – MarTech

Account-Based Marketing, Marketing Automation Specialist

Marketing Operations Strategist