Performance Marketing

• Build and execute strategies to identify, attract, and engage potential clients through LinkedIn.
• Develop relationships with decision-makers and drive leads that convert into business opportunities.
• Develop and implement LinkedIn-based paid lead generation campaigns tailored to B2B IT markets.
• Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
• Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
• Send personalized connection requests and follow-up messages to nurture leads.
• Collaborate with the marketing team to share content (blogs, whitepapers, case studies) to engage prospects.
• Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
• Monitor campaign effectiveness, analyze metrics (response rate, connection rate, lead quality), and suggest improvements.
• Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.

LinkedIn B2B Paid Ads Specialist

Google Ads Expert

Senior Amazon PPC Manager