Account Executive
Apryse
LinkedIn B2B Paid Ads Specialist
Devsinc
full-time
Posted on:
Origin: • 🇵🇰 Pakistan
Visit company websiteJob Level
JuniorMid-Level
About the role
- Build and execute strategies to identify, attract, and engage potential clients through LinkedIn.
- Develop relationships with decision-makers and drive leads that convert into business opportunities.
- Develop and implement LinkedIn-based paid lead generation campaigns tailored to B2B IT markets.
- Identify and engage key stakeholders such as CTOs, CIOs, and other decision-makers.
- Use advanced LinkedIn tools (e.g., Sales Navigator) to research, target, and connect with potential clients.
- Send personalized connection requests and follow-up messages to nurture leads.
- Collaborate with the marketing team to share content (blogs, whitepapers, case studies) to engage prospects.
- Leverage LinkedIn ads, InMails, and organic posts to boost lead engagement.
- Monitor campaign effectiveness, analyze metrics (response rate, connection rate, lead quality), and suggest improvements.
- Stay informed about industry trends, competitor activities, and LinkedIn algorithm updates.
Requirements
- Must have 2-3 years Proven experience in running b2b LinkedIn ads for lead generation for IT or B2B industries (Awareness campaigns experience isn’t admissible)
- Proficiency with LinkedIn tools (Sales Navigator, Campaign Manager, etc.) with proven numbers to generate Warm leads from different geographies.
- Analytical mindset with the ability to interpret campaign data and metrics.
