Marketing Manager

Deutsche Bank

Marketing Manager in Wealth Management developing messaging frameworks and overseeing marketing communication strategies. Joining Deutsche Bank's established team to grow their market presence.

Posted 7/29/2026full-timeFrankfurt • 🇩🇪 GermanySeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing messaging frameworks and customer value propositions for wealth management, with a strong focus on optimizing digital marketing campaigns and communication initiatives. Proficient in A/B testing and understanding marketing KPIs to enhance conversion rates and user experience.

Highest-signal resume keywords

Messaging DevelopmentCreative Brief ExecutionA/B TestingConversion Rate OptimizationBilingual Communication (German and English)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ManagementEmail MarketingDigital MarketingContent DevelopmentFunnel LogicHypothesis-Driven TestingMobile OptimizationKPI AnalysisCustomer Value Proposition

Soft Skills

Confident Communication

Tools & Technologies

Adobe-Based CRMMarketing Automation Platforms

Industry Keywords

Wealth ManagementCustomer EngagementDigital JourneysLanding Page OptimizationEmail Journeys

About the role

Key responsibilities & impact

Develop messaging frameworks and clear customer value propositions for wealth management topics.
Translate messaging into channel- and platform-specific creative briefs.
Operationalize campaign content into customer-facing emails, email journeys, and landing pages.
Optimize landing pages and digital journeys for conversion rate, mobile experience, and user guidance.
Manage campaigns and communication initiatives using a hypothesis-driven approach, leveraging A/B tests and relevant marketing KPIs.

Requirements

What you’ll need

Degree in Marketing, Business, Communications, or a related field.
At least 7 years of relevant marketing experience.
Experience in messaging, developing creative briefs, and executing communications across email, digital platforms, advertising, and content formats.
Understanding of marketing KPIs, funnel logic, conversion rate optimization, mobile optimization, and hypothesis-driven testing including A/B testing.
Confident communication skills in German and English; experience with Adobe-based CRM or marketing automation platforms is a plus.

Benefits

Comp & perks

Counseling for difficult life situations and programs to support mental health.
Programs to support your personal health.
Corporate fitness center, flexible working models (e.g., part-time, job-sharing, hybrid work).
Strong culture of diversity, equal opportunity, and inclusion.
Contribution-based pension plans, employee banking services, company bicycle schemes, or a Deutschlandticket.