Field Marketing Manager

Destination Pet, LLC

Field Marketing Manager developing localized marketing strategies to promote Destination Pet's brand awareness. Collaborate with Center Managers and business partners to drive new customer acquisition across various regions.

Posted 7/31/2026full-timeRemote • Massachusetts, New Jersey, New York, South Carolina, Virginia • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing localized marketing strategies, managing budgets, and analyzing data to drive customer acquisition and brand awareness. Proficient in collaborating with cross-functional teams to design effective marketing campaigns and events.

Highest-signal resume keywords

Field Marketing ExperienceBudget ManagementProject ManagementData AnalysisMarketing Campaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentCampaign ManagementMarket ResearchEvent PlanningKPI Monitoring

Soft Skills

Excellent CommunicationInterpersonal SkillsOrganizational SkillsAdaptabilityCollaboration

Tools & Technologies

CRM SoftwareEmail Marketing PlatformsSocial Media Management Tools

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

Brand AwarenessCustomer AcquisitionCommunity EngagementLocal MarketingPromotional Activities

About the role

Key responsibilities & impact

Develop and execute localized marketing strategies to promote company brand awareness
Drive new customer acquisition
Support the local marketing needs of assigned centers
Conduct market research
Identify opportunities for growth
Partner with the Creative team to design effective marketing materials
Collaborate with the Marketing team to ensure alignment in overall brand strategy
Design and implement marketing campaigns
Plan and coordinate local events, community engagement and promotional activities
Manage logistics, budgets and execution
Coordinate the promotion of local events and engagement via social media
Build and maintain relationships with local partners, influencers and community organizations
Leverage partnerships to enhance brand presence and drive new customer generation
Regularly distribute marketing materials to local business partners
Manage and allocate the regional marketing budget efficiently
Track expenditures and ensure all activities are cost effective
Work with Center Managers to determine optimal field marketing initiatives
Monitor KPI's to measure the success of field marketing activities
Provide regular reports and feedback to management on campaign effectiveness and regional market conditions

Requirements

What you’ll need

Bachelors' degree in Marketing, Business Administration, or equivalent industry experience
Experience in Field Marketing, Regional Marketing, or similar role
Proven track record of managing successful marketing campaigns
Budgeting and planning experience with GTM annual marketing plans
Experience working in a role with matrix structured leadership
Strong project management and organizational skills
Excellent communication and interpersonal skills
Proficient in marketing software and tools (e.g., CRM, email marketing platforms, social media management)
Ability to analyze data and make data-driven decisions
Adaptability to changing market conditions and priorities
Willingness to travel 50%-75% to centers within designated region
Must have reliable transportation and clean driving record
Ability to work flexible hours, including evenings and weekends as needed for events and campaigns
Must be able to stand for long periods of time and lift at least 40lbs
Must be passionate about pets!

Benefits

Comp & perks

Health, vision, dental, long & short-term disability, and Life insurance
A Startup mentality company with stable funding
401k match
Pet Care discounts
Generous PTO
Opportunity to grow your career with a network of like-minded professionals
Employer sponsored pet insurance